We had the good fortune of connecting with Anthony Orisses and we’ve shared our conversation below.
Hi Anthony, is there something you believe many others might not?
My biggest piece of advice would be to start it off as a side hustle while simultaneously working a job that helps you fund your passion project. A ton of the stress of starting a new business stems from all the unexpected costs that will quickly mount up. I’ve heard speakers go on stage and say “If you don’t like your job quit today and pursue your passion” which definitely riles up the crowd but more often than not misguides entrepreneurs. While I agree that you want to work towards doing what you love, starting a business without a regular paycheck from a job or not having lots of money already saved up will add to the stress you’re already inevitably going to encounter. Work that job as long as you can and when you are financially able to make your side hustle your full time job then make that switch and don’t look back.
What should our readers know about your business?
Several things set RARE CUT apart from the others. The first is that we use proprietary technology to be the only pocket square that retains its shape no matter how you fold it and stays up in your pocket. But what sets us apart even more so, is that my intention was never to just start a company with a product but rather a brand with a mission, culture, community, and purpose. We recently made a “Shop Local” pocket square pattern and have been featuring local business owners telling their stories on our social pages. In addition, we are donating 10% of profits from that pattern to the Barstool Fund to help struggling business owners. Due to the high volume of positive feedback of the Shop Local pattern, we had many customers asking if we could also design a Shop Local shirt. We love hearing what our customers want and just officially launched those t-shirts.
I had been working on my idea for 4 years prior to launch and pretty much anyone who knew me was aware that my project was in the works. I would always share behind the scenes footage to give others a sneak peak of the experience of building a business. My advice to everyone is to bring people along your entrepreneurial journey – this helps for people to better understand both you and your product, while also providing for great content. Over the course of these years, people would often ask me how things were progressing and that they were excited for the day that I finally launched. When that day finally did come this past September, I put one last announcement out to everyone that the campaign was finally going live. I was completely blown away by the amount of family, friends from all different walks of life, and fans of the company who contributed, reached out to me, shared my story, and helped promote my brand without me even asking for it. We reached our minimum funding goal of $10,000 in under 10 minutes! By campaigns’ end, we raised over 500% of our initial goal! This completely shattered my expectations and to see how many people came through to give their support is something I will never forget. I definitely felt the love and this alone made everything worth it. I can absolutely say that launch day was one of the best days of my life.
A lesson I’ve learned along the way is that if you are giving instructions for something to be done and you leave a detail out of the description, you should assume that missing detail will be done incorrectly. There have been times where I forgot to add a comment or figured the person knew what I wanted and almost every single time the job didn’t come out how I expected. If you have to send friendly reminders or reiterate a point, this only helps both parties and you will catch more mistakes before they happen and save yourself money and time.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am proud to call New York City my home and it is also the most influential city in the world. We have an abundance of talented people – musicians, artists, actors, comedians and they deserve our support so we would definitely be going to a comedy show at the Comedy Cellar, a concert at the Bowery Ballroom, Gavin Brown’s Enterprise art museum, and assuming we get a lucky raffle drawing, Hamilton on Broadway. We’ll be grabbing steaks at “American Cut” and then visiting a couple of speakeasies including “Please Don’t Tell” and “The Back Room”. One of the most enjoyable things you can do that is completely underutilized is hop on the NYC Ferry where you get a scenic tour of Manhattan while sitting on the upper deck, catching some sun, and drinking your favorite drink for $2.75. Then of course, we would go to a Mets game at Citifield because I’m born and raised in Queens and we have to root for the home team.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My special shoutout goes to my patent attorney, Rebecca Christon. She was the first ever person I worked with in relation to RARE CUT and is an absolute pleasure to work with. She’s been there from day 1 and she has gone above and beyond with every task we’ve ever worked on together. In speaking with countless entrepreneurs, I think I may be the only one I know who speaks so highly about their patent attorney but that is because of how evident it is that Rebecca cares about her clients and the work she does. She provides value beyond just being an outstanding attorney by showing how much she wants me and my company to succeed. She has also connected with people who have helped move my business forward in addition to providing plenty of outside the box ideas. Rebecca is an integral part of the RARE CUT team and I am grateful to be able to work with her.
Picture of me was taken by: Davey King – @daveyxking Other 4 pictures taken by: @shots.by.jay