We had the good fortune of connecting with Anita Friedrich and we’ve shared our conversation below.

Hi Anita, what do you attribute your success to?
Feeling successful is such an incredible accomplishment that I would like to share my experience. There are few main factors that really helped me to overcome challenging times, kept me going and finally made me who I am, a successful artist. Consistency, persistence, and kindness…repeat!!! I truly think that if you believe in yourself, focus on your art while you show kindness and respect towards others, you will get there!!! It is that simply. Only time is matter. Some reach the final goal in a shorter time, while as myself wait and wait patiently and when the right time came I was ready to take actions.

I started out with an iPhone more than 6 years ago, chasing sunsets and all the beauty that Mother Nature offered, from macro, landscapes, long exposure etc…That evolved into mastering photography in even way. I picked up my first real camera, learned from mentors and photography friends, went back to school to obtain a degree in photography which gave me opportunity
to meet with many amazing artist and my professors. I was growing quickly on social media which was another important factor in my success. Instagram blew me up and got magazine features, large following and I had a successful exhibition as well.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I specialize in capturing the beauty of California through nature, surfers and other creative subjects such as classic cars. I am beyond proud of my surfer photos and images from some iconic parts of San Diego like, La Scripps Pier overview or the Oceanside harbor.

It took me couple years, constantly going out and finding new spots and keep shooting. Everything! The secret is just shoot as many you can as you never know which shot will be the one which will stand out later on. There were times when I accidentally caught surfers and sun-flares which is super hard but when everything lines up and you keep clicking, that’s when the magic happens. It was not easy of course haha, I spent lots of free time doing this, most of the time alone like a lonely wolf. But my enthusiasm kept me in the zone and reminded me every day how much I love photography and holding my camera! Number one lesson, just ask. We often feel shy to ask basic questions but photography is not just art. There are the basic roots we all have to learn and practice. By asking people around who has been in the field is super helpful.

We all start somewhere, in my case the girl who started with an iPhone became a successful photographer. I focus on weddings and portraits along my landscape photography.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In this order- Encinitas downtown, then Swamis beach, brunch at Swamis Cafe, heading towards south to La Jolla Cove, and Windensea beach, probably having a coffee in a local cafe in La Jolla, then Scripps Pier. Spending the afternoon in PB getting some tacos or ice cream on the broad walk and watching sunset at Sunset Cliff. I would show her a nice rooftop bar in Little Italy for the night like Kettner Exchange.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to give a shoutout to the people who have been following my journey, commenting on my photos and giving me full support since day 1.

Website: www.anitafriedrich.com

Instagram: https://www.instagram.com/ani_0809/

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