We had the good fortune of connecting with Andrea Wild Botero and we’ve shared our conversation below.

Hi Andrea, what role has risk played in your life or career?

If you don’t risk, you don’t win. I learned over the years that the faster I test something, the faster I can see whether something is worth pursuing. On a scale of 1 to 10 in terms of how much risk I take I’d say I’m an 8. I enjoy the challenge of moving around, dominating a new city, having a new job, attempting new things, launching projects, never feeling 100% comfortable.

I think the most beautiful thing about Pickled Pulp is that it didn’t start as a business. It started as a means of entertaining my 18 month-old son at the time during lockdown. We were in Careyes, on the Pacific coast of Mexico. We thought we were going to be there for 3 weeks and ended up staying for 6 months. So the risk really came when I took the plunge a year after I started illustrating as I was coming back from maternity leave with baby number 2. I had to choose between my full time job as Sales Director at OMR Gallery in Mexico City and illustration because I couldn’t continue to do both. By then I had already had a chance to test the market’s appetite for a year and I had the incredible luck to have jobs ranging from creating wedding suites, to the visual identity of Bvlgari’s Watch week in Mexico City, to designing the prints for Verde Limon Swimwear’s “Tropicaland” 2021 collection, and taking on private commissions big and small of fine art prints or bespoke stationery.

Some friends said to me, “are you sure about this? You have a newborn and a two year-old, how can you be taking such a risk at this moment?” But honestly, choosing Pickled Pulp was a no brainer. I had seen that there was a market, I had already completed several successful projects and all during one of the trickiest times of my life: pregnant, having a toddler and juggling two jobs. I had also tested what this new reality of having a young business that depended solely on me and two kids would be like. I was nervous but confident. And the best thing is that when you do what you do with passion, work life balance is a natural byproduct.

Art has always been my thing – I’m an art historian by education and today I describe myself as a recovering art dealer turned illustrator by profession. I worked for 10 years in the contemporary art gallery and museum world between New York, London, Zurich and Mexico City. However, I was always in search of an art-related venture that would make me feel more fulfilled. For the past 6 years I always had an art side projects: I founded La Milagrosa, an immersive, nomadic salon of art in Mexico City for emerging Latin American artists that had no gallery representation; I directed and co-curated two massive Sean Scully exhibitions Luis Barragan’s iconic Cuadra de Cristobal; once upon a time I had a art/travel blog called The Bird in Space and the list goes on.

I really believe that life is now, life is today. With that in mind, I am a big but responsible risk-taker because of my two children. I weigh how much I can risk as in many ways, this risk has been the fuel of my life: I’ve never lived more than 6 years anywhere (even growing up), I’ve invented projects, failed, succeeded, invested my savings and lost but you just have to work harder and good things end up finding you when you test, test, test.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

Pickled Pulp is my illustration studio. I specialize in visual identities and bespoke, luxury stationery for weddings and events. Whether its patterns or prints to launch an apparel collection, making a love story come to life through a wedding suite or adding the cherry-on-top touches to a brand, that’s where I come in. 

Pickled Pulp was born in early 2020, inspired by the luscious tropics of Careyes on the Pacific coast of Mexico, the little slice of paradise where I lived for 6 months during lockdown. Now I’m based in London and I’m lucky to work with clients worldwide.  

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love living in London because it feels like there’s so many different little towns within the city. It’s hard to narrow it down but my go to plan is Borough Market. It’s a great place to have lunch, walk by the river and see an exhibtion at Tate Modern that is close by. I’m also a fan of pub life. My favorites are Ladbroke Arms and Walmer Castle in Notting Hill and Anglesea Arms in South Kensigton. A window shopping stroll down King’s Road with a pit stop at the Saatchi Gallery is always a good idea and downloading The Infatuation app to discover the best kept secrets in food is a must. Lastly, I highly recommend walking from Notting Hill through Little Venice and Regent’s Park to arrive at Coal Drops Yard in King’s Cross. Built in the 1850s, the historic coal drops buildings were originally used as a coal distribution and storage facility. Today it’s a foodie hotspot and it’s full of shops, restaurants and markets.

Who else deserves some credit and recognition?
My husband, Raphi. He’s my biggest supporter, constructive critic and overall accomplice.

Website: https://www.pickledpulp.com/

Instagram: https://www.instagram.com/pickledpulp/?hl=en

Linkedin: https://www.linkedin.com/company/pickled-pulp-illustration-studio/?viewAsMember=true

Image Credits
My portrait in black and white was by the great Karla Lisker @karlalisker

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