We had the good fortune of connecting with Amanda McCarroll & Carolina Vivas and we’ve shared our conversation below.
Hi Amanda McCarroll & Carolina Vivas, can you walk us through the thought-process of starting your business?
In 2009, our yoga students asked for a way to take our classes when they were on vacation or couldn’t make it to the studio. To fill this need, we started recording the audio of our classes with our cell phones and sold them for $10 on a website we created called yourBuddhi.com. We came up with the name yourBuddhi because we liked the word Buddhi. A simple definition of this Sanskrit word is “wisdom” which is an important aspect of yoga. We also liked it because it’s a fun play on words and we like to keep things light. The website evolved from audio downloads to a full library of videos with a monthly membership subscription by 2012. We realized early on the need for online yoga at an affordable price. We also knew that not everyone has access to a great local yoga studio and we wanted to bring quality classes to not just our local students but people over the country and beyond. After working at several yoga studios around San Diego, we decided to open our own place in 2014. We wanted a studio that reflected the Buddhi style. Buddhi Yoga is a laid-back, beachy and fun studio perched above the main street of downtown La Jolla. We are able to film and livestream all of our yoga classes, uniting our online community with our local students. Our thought process behind starting our own business has been that we want to work for ourselves and have unlimited options for growth. This has led to not only our yoga studio and yourBuddhi, but also the creation of our own workout class called FlowLIFT. FlowLIFT also has it’s own membership site as well as in person classes at Buddhi. When the pandemic hit, the fact that we were so diversified allowed us to weather the storm successfully. Having creative control over everything has opened up limitless possibilities that we never would have discovered had we not started our own business.
What should our readers know about your business?
Our business has three components. We own Buddhi Yoga in downtown La Jolla, online yoga membership site yourBuddhi.com and online fitness membership site FlowLIFTfitness.com, . We have often been told that we have too many different things going on and that it’s confusing to our costumer. This has been good advice in that it has taught us to be as clear as possible about the different things that we offer. This feedback has also fueled our mission to unite these three entities together in as many ways as possible. For example, you can have a dual online membership to both of our websites. Also, our Buddhi Yoga monthly members get a free online membership. Another way we unite everything is by broadcasting our studio yoga classes live onto yourBuddhi.com. In addition, we certify teachers through our training programs in both yoga and FlowLIFT in studio and online. With all of these different options, we are able to serve a wide variety of people. We’ve been able to convert fitness fanatics into yogis and vice versa by teaching people the important of both. The fact that we are educating students through multiple channels such as in-person classes, teacher certifications, online classes, online articles and social media sets us apart from all the rest. While trying to do so much at once has had its challenges, it has pushed to create more than we ever thought possible.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Windansea Beach to hang out at the coolest beach in SD Parakeet Cafe for lunch and breakfast La Valencia to stay Mister A’s for dinner Walk at low tide from La Jolla Shores to Black’s Beach View from the Glider Port Pizza from Mr. Moto Oscars for the best Mexican Food Shop at Shade, Hi Sweetheart and Warwicks in downtown La Jolla Walk around Balboa Park, don’t miss the Japanese and Botanical Gardens SRI meditation gardens up at Swamis in North County Spend a few hours at Livkraft for a float, cryo and infrared sauna
Who else deserves some credit and recognition?
None of what we have accomplished would be possible without our students. Both online and in San Diego, the support of the people who attend our classes day after day is what we are the most grateful for. It is our students that inspire us to show up everyday and share everything we have learned and experienced over the last 20 years.
Instagram: @buddhiyogalj, @yourbuddhi, @flowlift
In studio group shots: Photographer Jaymie Harrison Instagram: @lovejaynoelle Beach/outdoor shots and pic of Carolina and Amanda in studio: KC Alfred @kcalfredphoto