We had the good fortune of connecting with Amanda Flourié and we’ve shared our conversation below.
Hi Amanda, what is the most important factor behind your success?
I believe that my brand has been successful thus far because of the complete transparency with which I share my work, and my life, with my clients. I don’t believe in sugar-coating the harsher realities of human existence, and I’m a bit of a perpetual oversharer, so combining my writing with my weaving was a perfectly organic juxtaposition which has yielded a surprising amount of success of late.
Alright, so let’s move onto what keeps you busy professionally?
In 2014, I woke up from a dream that I was weaving upon a frame loom, an activity with which I had no prior experience and certainly none of the proper materials. Nonetheless, that day, I fashioned a loom out of household items and used “found fiber” from around my house to create my first woven wall hanging, that resembled a funky placemat. Over the years, I upgraded my equipment, began learning about fiber and textiles, sold my work in stores, pulled my work from stores, took time off to have a baby, became a stay at home parent, practiced and practiced and gave away dozens of woven wall hangings, had another baby, and finally started an Instagram account dedicated to my fiber art. Then, in early 2020, days after I turned 40 and just before the Covid-19 pandemic hit, I discovered that my husband of nearly a decade had been profoundly unfaithful for half of the marriage. Subsequently, we went into lockdown, my children and myself with zero respite for over two months. This shattered me. To deal with the grief, I began to write, and the combination of my weaving and writing seemed to resonate with people in a way that my art alone never had. Has it been easy? Absolutely not. Would I change a single thing? Absolutely not.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m a San Diego native who grew up in Encinitas and has lived all over the county, so I have a lot of random favorite spots! Krakatoa, in Golden Hill is my favorite coffee shop these days, so we would definitely enjoy some time on their patio. Bar Kindred in South Park has some killer vegan food and an amazing ambience. Spruce Street Bridge is one of my favorite not-so-secret-spots! We’d likely be taking the ferry from downtown to the Coronado Ferry Landing and enjoying a stroll to Tidelands Park. I love visiting Freeflight Aviary in Del Mar, hiking Iron Mountain in Poway, checking out the Zoro Butterfly Garden at Balboa Park, having breakfast at El Carrito in Barrio Logan, and hanging out at Moonlight Beach, in Leucadia.
Who else deserves some credit and recognition?
There are so many people in my life who have contributed to my success along the way; however, the work I’ve done under Dr. Nicole LePera, The Holistic Psychologist, has been so instrumental in my understanding of myself over the last couple of years that I truly feel I owe a lot of this to her.
Kathleen McKenzie Photography