We had the good fortune of connecting with Allison Boccamazzo and we’ve shared our conversation below.
Hi Allison, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
You learn a lot by owning and operating a business – it’s hard to choose. I’ve learned how to surrender to (and eventually trust) life’s natural course. I’ve learned that your perception is your reality, and your reality one day can completely change tomorrow or even the next hour. I’ve learned not to get too caught up in the lows or downtime. Everything can change an in instant – and if it doesn’t, the sun will rise tomorrow. I’ve learned that it doesn’t matter how fast or slow you go, so long as you keep moving forward. I’ve learned the importance of continually creating meaningful content to engage with your audience – I’ll hear months down the road that a video or blog I put out resonated or that a lot of people found it valuable. Perhaps above all, I’ve learned the importance of boundaries (to say “no” to certain work, deadlines, etc.) and to not take others’ “no’s” to heart.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I am the President and CEO of AB Content Marketing, a content marketing agency specializing in digital content development (blogs, social copy, Web copy, email copy, white papers, PRs, case studies, etc.), content strategy, demand generation, brand strategy/management, campaign planning, graphic design, holistic content marketing and more. I serve all industries with a specialty in technical writing: data center, networking/IT, security, telecommunications, digital transformation, contact center, next-gen tech (AI, IoT, VR/AR), and more. There are a lot of things that I could say set me apart: nearly a decade of technical writing experience, dozens of positive customer reviews. I think above all, my greatest competitive differentiator is me. I’m a one-woman agency dedicated to quality – always, by any means necessary. I develop and manage 100% of my content projects. I take my client relationships very seriously, to the point where I will turn down organizations if they are not the right fit for me or if it would compromise my current client relationships. Unlike an agency, I’m not all about the money and I can make my own rules. I can compromise on budgets, turnaround times, and virtually anything else on a case-by-case basis to ensure the best possible outcome for my clients. I will never overpromise and underdeliver. It’s my goal to create quality work that speaks for itself with measurable results while consistently delivering white-glove client treatment.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Full disclosure: I live right outside San Diego county in Temecula. I might not be as knowledgeable about city whereabouts as others, but there are definitely a few go-to spots I take visiting friends and family: Gaslamp quarter, Little Italy, Balboa Park, San Diego Zoo, La Jolla cove, Old Town, and Seaport Village.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
So many incredible people – mostly women – helped guide my career to where it is today. I’d have to say I learned the most from my former boss and good friend, Carrie Majewski. She was instrumental during my formative years in corporate where I was learning, developing, growing and at my most vulnerable. She helped me harness my inner greatness and served as a fantastic role model to look up to.
Melissa Kingery Photography