We had the good fortune of connecting with Alda Escobar and we’ve shared our conversation below.

Hi Alda, what led you to pursuing a creative path professionally?
I’m currently a designer, marketer and artist. I feel lucky to be able to do all these things. As a child, I was very creative, having been interested in drawing and painting. I believe, I have always wanted to pursue an artistic career. I wanted to create an emotional connection to people and make a difference in people’s lives. Communicate messages and innovate. What inspired me to pursue my career was the passion to explore new ways of solving problems, finding new solutions to existing problems and looking for problems that needs creative solutions.

Alright, so let’s move onto what keeps you busy professionally?
When I founded Madre Luna, the inspiration came from people and Guatemala. I am very proud to be able to reflect our dedication to preserve indigenous culture and creating dignified job opportunities through the promotion of a traditional art form. After spending valuable experience in the sustainable packaging industry, I started working as a freelancer and consultant for several clients and studios. Building upon my culture and global experiences, I founded Madre Luna not only to help create an impact of social responsibility in fashion culture. But also to create an opportunity of change for artisans and small communities in Guatemala. The road to success hasn’t been easy. It’s all about passion, hard work and commitment. I have overcome many challenges by innovating, creating connections and learning experiences. Today, I am living my passion and making a difference on people’s lives. The lessons I have learned is to listen to your customers, create you own voice and message, care about people, the environment and make a difference. Also, don’t ever compromise on quality, function and innovation. Madre Luna products are one of a kind, unique designs that reflects the cultural heritage of a specific community through traditional crafts and techniques. The brand expresses individuality and purpose. Madre Luna items are mostly designed by me and handcrafted in Guatemala. The woven fabric design is from a particular area or town, making each design unique. The majority of our accessories are sustainably made using upcycled fabric.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would take here to the beach, my favorite spot ever! I will love to take her to Mission Beach and Coronado Island in San Diego. Spend a day in the beach with a picnic lunch. Go for a walk in Little Italy and have some wine in a pub. At the end of the day, I will take her to eat dinner in Downtown San Diego and finish the trip in a very cool rooftop bar, one of the best spots to admire the city from above.

Who else deserves some credit and recognition?
Shout out to my family and all Madre Luna partners and organizations.

Website: https://madre-luna.com
Instagram: https://www.instagram.com/madre.luna.atelier/
Linkedin: https://www.linkedin.com/in/aldaesco/
Facebook: https://www.facebook.com/madrelunaatelier/

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