We had the good fortune of connecting with Adriana Ferreyra and we’ve shared our conversation below.
Hi Adriana, what role has risk played in your life or career?
Risk comes in many forms, and often times the result is rather unfortunate. There is no absolute way to avoid risk, but the best way to face it is head on and to remain resilient. When my fiancé, Nicholas Kacha, and I were told that we could no longer operate dine-in services at Rudford’s Restaurant (because of COVID-19) we were faced with a very difficult decision. We knew that we had to immediately cut down on various costs, which included temporarily letting go the majority of our staff. Nicholas and I also knew that we could not close our doors as many of our devoted patrons rely on us every day for their home-cooked meal. To many others, keeping our doors open means having a home away from home and keeping childhood memories alive. Rudford’s Restaurant has been open 24/7 since 1949 and has never closed its doors, and we weren’t about to let this be the first time. We took an incredible risk by deciding not to temporarily close, despite all of the other restaurant closures amongst the COVID-19 crisis. This decision could put us in financial risk as many people were afraid that we would not be to survive the economic impact being that we are a family owned and operated business. Nicholas and I were here every day and night keeping the restaurant open with only to-go orders. Many of our employees offered to volunteer their time to help out because they knew the value of the Rudford’s family. And although it is clique, with great risk comes even greater reward. We are excited to continue to be open for take-out to our community and have all of our employees back at this time. During this time we were able to flourish and expand our customer base through delivery apps such as Postmates, DoorDash and Uber Eats. We had a lot of customers that reached out to us after ordering delivery and cannot wait to come and dine-in for their first time.
Alright, so let’s move onto what keeps you busy professionally?
We are most proud to keep Rudford’s a family owned and operated business. Nicholas and I began managing Rudford’s together almost 5 years ago after his father, Jeff Kacha, retired from the restaurant. It definitely wasn’t easy in the beginning as it was the first time Nicholas and I worked together side by side. It benefited us that we both grew up in restaurants so everything else came naturally and effortlessly. Over time we both found our individual responsibilities within the restaurant and it is something we look forward to every day. Although it is often said that you shouldn’t get into business with your family, we have found a way to work together with a common goal in mind and that is the overall success of the business and our future.
Any great local spots you’d like to shoutout?
Nicholas and I definitely love going out to try new restaurants and see different places. San Diego has so much to offer from a culinary standpoint, however we are drawn to the places where we can mingle with the staff of the bar or restaurant. We enjoy the feeling of our favorite bartenders and servers knowing us by name and make us feel at home. Our list could go on and on but some of our frequent favorites are C-Level and JRDN where we spend most of our Saturdays off, Cowboy Star for an epic Happy Hour, The Balboa Bar & Grill for a burger and a cocktail, Soi 30th for something spicy, Flemming’s for date night and Bluefoot Bar & Lounge for a nightcap. We appreciate all of you for making us feel so welcomed and appreciated!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Nicholas and I would like to dedicate our Shoutout to the dedicated employees and patrons of Rudford’s Restaurant, you have stood by our side during this difficult time and never left. As I write this, I can’t help but to get emotional. It truly wouldn’t be possible with all of the continued support from our staff and customers. We just want to say ‘Thank you’ and let all of you know how much we truly appreciate you. Thank you to all of our customers who have stopped by to pick up a meal, it gives us much joy to see all of your faces and catch up. Rudford’s Restaurant means so much to my fiancé and I and we are overjoyed with all of the love and encouragement we have received. It means so much to us that we are able to keep our doors open through this crisis and we cannot wait to fully reopen to serve our community.