We had the good fortune of connecting with Holly Berkley and we’ve shared our conversation below.
Hi Holly, what’s your definition for success?
For me, success is defined by freedom + the ability to help others achieve their success. Freedom to set my own work schedule and design my own path while continuing to grow professionally and personally. This success is directly tied to having the right team in place. My team of work colleagues, fellow contractors, mentors + entrepreneurs who work together to successfully push client projects through, as well as my personal support team of family, friends and neighbors. Success can’t happen in a vacuum. And if you are alone in success, then you aren’t truly happy. Real success, happiness and freedom comes when it is shared with others you love and respect and you can enjoy the benefits together. I feel most successful when I am able to push others up.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m an independent Internet Marketing Consultant here in San Diego. I started my career in journalism back in the 90’s when the dot-com boom was just starting. I was fortunate to be working for a company (TransWorld Media) that encouraged me to get an additional education in web site programming and design. From there I educated myself in search engine optimization, online media buying and other aspects of digital marketing – and today, most of my client work comes from managing social media campaigns for corporations. With my industry, things change so fast that you really need to continue to educate yourself. You can’t stay static and do one thing. What’s working today, will not be the same as tomorrow. Besides writing several business books on the subject of Internet Marketing, becoming a guest lecturer at San Diego State University helped me keep up with the latest trends happening online and in social media. You need to step out of your comfort zone and continue to learn and surround yourself with people that push you. That’s the only way to continue to grow.
Any great local spots you’d like to shoutout?
South Park! If I had a friend visiting I’d take them on a tour of South Park. I love the entrepreneurial spirit of the shops, restaurants, yoga studios, gyms, markets and the history of the old homes. Then I’d end the day with dinner at my house. My husband loves to cook and we have such warm and fun neighbors who often stop by. To me, its more about the people in your life then where you go.
Who else deserves some credit and recognition?
As mentioned earlier, my feelings of success are directly tied to the people in my life. And each person fills a different role in helping me achieve my goals. Professionally, my successes are tied to the people I work with, whether it be a past boss, colleague or client who referred me to a new job or the subcontractors and fellow small business owners who help me service my clients on a daily basis. And of course, the support of my family, friends and neighbors who help lighten the day, and show me the “big picture” of whats important.
Photos by Amy Millard