We had the good fortune of connecting with Alexandra Leigh and we’ve shared our conversation below.
Hi Alexandra, can you talk us a bit about why you love what you do?
Floral Design is sculpture and each flower has its own mesmerizing color and shape. Principles of design carry through all types of media, but for me floral design is the least stringent form, giving you more room to play. You can use different colors and flower varieties to carry the viewers eye through the composition creating rhythm like music.
There are so many possibilities for flower placement. Each arrangement is always different, which keeps it exciting and new. I’m certainly someone that doesn’t like to stay stagnant so this is a great medium for me!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business has evolved so much over the years as I have discovered more about who I am and what my passions are. I originally wanted to do landscape design, which turned into succulent bowls and container gardens. Shortly after that I wanted to get back to my roots which are in floral design. I went back to school, got properly educated on the principles of design and business side of floral and I haven’t stopped since. I’ve gone back and forth from considering a retail flower shop or sticking to events.
My experience with floral started with retail management in a flower shop so that was where my strongest skillset was, but the idea of having a private studio where I get to work on large events celebrating someones wedding day really called to me, and that is what I have been doing now for the last 6 years.
I’ve recently started dabbling with flower deliveries and it has been taking off. I’ve added houseplants to my online shop and I’m now offering houseplant styling! I’m feeling a bit more inspired to go retail and there might be some exciting things coming up the near future!
I think the greatest lesson I’ve learned, or should I say I’m still and will always be learning, is that things are always changing. A lot of things don’t go as planned and it requires a heck of a lot of patience to face those surprises with an open mind. The more you can practice being flexible and forgiving the less likely you are to get totally derailed when something doesn’t go according to plan. (neuroplasticity- its a thing!) Being open to trying new things is also super important as a business owner. If you aren’t willing to try something new you’ll never know if it works or not. Life requires risk taking, some larger and scarier than others. But if not now, then when?
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh boy do I love this city! I live very central so I ride my bike everywhere. Lets say my best friend is in town for four days. I haven’t seen her in over a year so there will be some wine/margarita situations! Day one is a beach day. We ride to the beach via the Ocean Beach bike path. It’s spring time so everything is in bloom! We lounge on the beach for a while and do some tubing when it gets too hot. We’ll ride home and enjoy some wine in the garden before heading to a show at the Casbah. The next day we’ll swing by Evolution for some yummy vegan food on the go and have a picnic in Balboa park. My favorite spots to visit there are the Spanish Art Village and the Botanic Garden. Right around happy hour we’ll swing by the Parc Bistro for a glass of sauvignon blanc, then head over to one of my favorite vegan restaurants, Norma Jeans. You have to try the fried shrooms! The following day we will get some pumpkin curry from Plumeria in University Heights before heading out to Anza Borrego for some primitive desert camping where we can admire the spring blooms and do a little star gazing. Our final day we will pack up our gear and head up to Julian where we can get some coffee and pie at Momma’s and walk around their lavender field. We can shop for some essential oils, candles, soaps, and other homemade goods at Crown and Lilac, and then finish up our afternoon with some hard cider and portobello burgers from Colt’s at the Julian station.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to say, I wouldn’t be where I am without supportive friends, patient partners, and other collaborative and ambitious creatives to keep me motivated! I also have to mention our National Parks, nature reserves and hiking trails for switching off my business mind and grounding me to the earth. Without this my creativity well would have run dry long ago. Nature has a way of chiseling the concrete away from my soul, reminding me to love and seek inspiration in the beauty around me.
Other: https://www.pinterest.com/FlorafDesign/ Pinterest The Knot https://www.theknot.com/marketplace/flora-and-fauna-productions-san-diego-ca-975459
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