Every overnight success we’ve seen has been years in the making. And those overnight successes are rarely because of an amazing idea or a stroke of luck. We asked some of our favorite folks from the community about what characteristics are at the heart of their success story?

Lauren Alvarez | Private Photo Editor

The most important factor of my business has been my “easy” process and my professionalism. It’s crazy how you can set yourself apart from your competitors by just replying quickly to an email! People want to feel heard and their issues taken care of quickly. Read more>>

Valerie Joy Wilson | Travel Expert, Trusted Travel Girl

The success of Trusted Travel Girl really has to be contributed 100% to my passion for travel and this incredible world that we live in. I have always had a passion for exploring different cultures and destinations and sharing them with others. I truly believe there is no better education in this world and travel, it creates tolerance, patience, and understanding. Read more>>

Kelly Fields | Rock Climbing Instructor & Founder/Owner/Director of Athena Rock Climbing

Authenticity — being real. My brand is a direct reflection of me and my values. When I first got my start I was very concerned with doing things the “right” way. I modeled my branding, client communications, and other administrative logistics after corporate America. Read more>>

Laura DeNeui | Cookie Artist!

The most important factor for my success would be a having a great consistent product- cookies, that people remember and love. That leads to repeat business, word of mouth advertising and more followers! I feel especially successful when it’s the kids who remember my cookies as “the best they’ve ever had”, that feels very genuine. Read more>>

Ellie Ferdowsi | San Diego Blogger

First and foremost, my brand is a work in progress and will always be a work in progress, but my brand, and myself, have definitely come a long way since Instagram filters and single photo posts. The most important factor behind the current success is definitely, authenticity. Read more>>

Carey Scott | Actor / Director / Writer

I think there are three most important factors to success in show business. One is never giving up. I saw a panel cartoon once that showed a man digging in a tunnel. He was exhausted and tired swinging his axe. In the last panel he gives up and walks away…but you can see the other side of the tunnel. One more swing of the axe and he would have unleashed thousands of diamonds. That’s show business. Read more>>