Never give up. It’s advice that is thrown around daily – but is it always right? We asked some folks we admire about their thoughts around how to know when to give up and when to keep trying

Lynley Connor

I think people often confuse a difficult season with a bad mission.

Almost everything worthwhile becomes difficult at some point.

COVID was difficult.

Building facilities was difficult.

Launching new businesses was difficult.

The apartment project was difficult. Read More>>

Mariette Carrillo

I’ve learned that there’s a difference between giving up and changing direction. If I’m still curious about an idea, if I’m still feeling something when I’m creating, I keep going even it’s difficult or the results are not immediate. I think I would only give up if creating made me stop feeling meaningful to me, so far it never has. Read More>>

Marely Carbajal

One of the hardest lessons I’ve learned as an entrepreneur is that persistence and stubbornness are not the same thing. For years, I believed success meant never giving up. I rescued a sinking company, learned new industries, developed products, and pushed through every obstacle I could find. But over time, I realized that sometimes the real challenge isn’t deciding whether to continue. Read More>>

Jamie Gavino

The wedding industry is very competitive, especially now that many venues have in-house wedding coordinators. It can be discouraging at times, but what keeps my business partner and me motivated is our friendship and our shared passion for helping couples enjoy one of the most important days of their lives. Read More>>