We had the good fortune of connecting with Rojhen Karim and we’ve shared our conversation below.

Hi Rojhen, we’d love to hear more about how you thought about starting your own business?
I started my journey in high school and thought lashes would be a fun skill to have. When I got out of high school I jumped right into esthetician school and fell in love with skin care. I knew I needed to make my image grow and create something incredible.

What should our readers know about your business?
I created Lilac Esthetics out of my love for skincare. I personally struggled with acne prone skin and faced what damage it can do to someone’s confidence. I decided to put on more time to learn about skin, and started off doing lashes. To me, lashing is an art form. Creating and carefully tailor yo g the lashes to each persons desired goals. I have learned that patience is key and so is time management when you are building something from the ground up. If you are passionate about your goals, you are already halfway there!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
San Diego will always be home. There is so much to do and it’s the most beautiful place to live. Coffee at S3 coffee is a must! They have so many options and it’s beautiful inside. For lunch din tai fung is the way to go. Watching the sunset in La Jolla and grabbing ice cream at Bobboi’s is something to do to calm the nervous system. The San Diego beaches are what brings in the tourists for a reason.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My aunts who live in Australia have motivated me to keep going even when the light at the end of the tunnel felt too out of reach. Thank you Ivan and Sibo, I love you guys.

Instagram: The_lilac_esthetics

Yelp: Lilac Esthetics

Nominate Someone: ShoutoutSoCal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.