Meet Ilima Kam Martinez | Kumu Hula

We had the good fortune of connecting with Ilima Kam Martinez and we’ve shared our conversation below.

Hi Ilima, what’s one piece of conventional advice that you disagree with?
One piece of conventional advice I strongly disagree with is the notion that artists and cultural practitioners should pursue ‘safe’ careers while keeping their passions or practices as side pursuits. Iʻm not arguing that ʻsafeʻ careers arenʻt necessary, but that they shouldnʻt be necessary.

For cultural practitioners, our work is not a hobby or a side interest—it is a calling that we dedicate our entire lives to mastering and preserving traditions. Kumu hula, for instance, are far more than teachers of dance. We are stewards of ʻike (knowledge), language, spirituality, and history. The time, resources, and discipline invested is immense. Yet, our contributions are frequently overlooked or under compensated.

Too often, society asks cultural practitioners to share their expertise for free or for ‘the love of the culture,’ without recognizing that this labor is their livelihood. This creates a damaging cycle that devalues both the practitioner and the culture they represent.

Cultural practitioners and artists deserve to be fairly compensated, not just to sustain themselves, but to ensure that their knowledge and traditions are passed down to future generations.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
What sets us apart is our deep-rooted involvement in the community and our mission to educate a wide audience about hula in its most authentic form. We are committed to not just teaching hula, but aim to dispel misconceptions and stereotypes that often surround Hawaiian culture.
I’m proud of the fact that our hālau is a recognized and respected organization within the community. Through our work, we’ve cultivated strong, meaningful partnerships with local businesses, cultural institutions, and other organizations. Because of our strong community involvement, we’ve been fortunate to attract haumana (students) who are eager, sincere, and committed to their learning. Our haumana are, without a doubt, what Iʻm most proud of.
One of the most important lessons I’ve learned is that not everyone is seeking to understand Hawaiian culture in an authentic way, and that’s okay. I’ve learned the value of patience, persistence, and knowing when to stand firm in my beliefs. Over time, I’ve developed the confidence to keep moving forward, trusting that the right people and opportunities will align with our mission.
I want the world to know that our hālau (hula school) is deeply rooted in respect for Hawaiian culture and the kuleana (responsibility) we carry as cultural practitioners. Our mission goes beyond just teaching hula—it’s about creating an inclusive space where people can connect to Hawaiian traditions and values. We also seek to understand others as we seek to be understood. We believe that true cultural exchange happens when there is mutual respect and a willingness to learn from each other.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I express my deepest gratitude to everyone who supports and believes in the work I do. It truly takes a village to keep a hālau running smoothly, and our hālau wouldn’t be what it is without the unwavering support and involvement of many people.

My husband, Dan and children Naehu, Kainoa, Makana and Kiyoshi- you have made it possible for me to pursue this passion with purpose and dedication. From the everyday sacrifices to constant encouragement, you have continuously shown me what family support look like. It is because of your belief in me that I am able to pour my heart into this work.

My kumu, Kawaikapuokalani Hewett and Ula Hewett mahalo for your guidance, wisdom, and for entrusting me with the ʻike that has been passed down through generations. Your teachings have shaped not only my path but the paths of all those I teach.

My haumāna (students) and extended ʻohana, your commitment to learning and passion for Hawaiian culture continually inspires me. Watching each of you grow, evolve, and perpetuate hula fills me with pride.

Website: https://www.kahulaoilima.com/

Instagram: https://www.instagram.com/khoi_hula/

Linkedin: https://www.linkedin.com/in/ilima-martinez/

Facebook: https://www.facebook.com/KHOIhula

Image Credits
Bryson Kim, John Bryant, Devină Lopez