We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Jen Drury | Owner of No More Boring Cakes

As I step back and take a birds eye view of my industry (custom cakes) I would say that one of the things that people are unaware of is the fact that they may be purchasing cakes (or other goodies) from someone that is not licensed and operating under the health departments rules and regulations. Read more>>

Chelsea Jordan Enright | Craft Vinegar Maker & Small Business Owner

That most specialty, flavored vinegar isn’t that special. In 2016, we went to Modena, Italy and toured a traditional balsamic production facility. We learned the bulk of balsamic imported is a cheap imitation of the “real thing.” True balsamic, Balsamic Tradizional, is barrel-aged a minimum of 12 years. Its incredible taste blew our minds. We came home to CA, a region known for its wine and produce and wondered why more balsamic isn’t produced from local grapes. From there, we broadened our questioning to why flavored vinegar is often just fruit infused with industrially produced apple cider or wine vinegar. Read more>>

Brynn Gibbs | Founder & CEO of Consumer Fusion

Over 90% of people trust and read online reviews so when a business is unfairly victimized by illegitimate reviews it greatly impacts its success. A negative review can cost a business up to 30 new customers so when an unfair review from an ex-employee, competitor, or online troll gets posted to sites like Google, Yelp, and Facebook; there is a way to get this type of inappropriate content removed. Read more>>