We asked the community to tell us about the values and principles that guide their lives and businesses.

Taylor Simpkins | Maker, Designer, Creator.

A principle that matters to me is make for yourself, and make with meaning. Designs with passion and heart behind them will last forever and will find the right audience. Designs that are made quickly to appeal to the masses or keep up with trends will just become fads and will feel un authentic. Read more>>

LUCA DE MATTEIS | Entrepreneur & Human Experience Enthusiast

Throughout my life, I’ve identified two core values that resonate deeply with me: Health and Community.

Having grown up as an athlete, my appreciation for physical strength and well-being has been a constant. I’ve come to realize that, above all else, health is the cornerstone upon which everything else stands. Possessing good health opens up a world of possibilities and enjoyment. Read more>>

Claire Alonso | Singer-songwriter & Scientist

My closest held value is sincerity. By nature, I am warm and outgoing, with an unabashed curiosity about myself and others. That being said, socially I usually opt to find humor in tough situations, as opposed to emotional displays. What I love about songwriting is it’s just me and the paper – no one is watching or waiting for the humor. Actually releasing my music is a different story – it’s like publishing diary entries, that’s how exposed it’s felt. It can be pretty terrifying to even initially share my demos with my trusted friend and producer, Warren Ko. Still, I’ve never regretted it. It simply wouldn’t make any sense to me at all to write songs that don’t reflect how I truly feel. Read more>>