We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Holly Schaefer | Owner and Esthetician at Hydrabeauty / Referral Partner @ Enlightened Hire

As a contract worker, I understand what its like on to work for someone. I have tons of responsibiluity as a busienss owner but what I do understanfd is that my buisness would not be what it is without my contractors. I take thier suggestions, opinions and requests to heart and implement all of thier ideas. My girls are what makes my business successful and I don;t take them for granted for one minute. I am huge on giving them the opportunity to be as successful as possible. Read more>>

Kyle Galkin | Student & Founder of SustainSD

Doing the right thing means the world to me. I strive, day to day, to be a mensch and a positive role model to the future generations. Whether it is in my personal life or the decisions I make for SustainSD, the benefit of the common good is at the forefront of my mind. To me, there are many layers of doing the right thing. We may choose to do something small like hold the door for someone or something larger in scale like encouraging and educating our residents to recycle properly. This decision making process has led SustainSD to focus on low income schools such as those in the promise zone. Read more>>

Ike Jay | Photographer & Painter

My core artistic values are simple, but deeply important to me as an individual. I think art serves as a connection point between the artist and their community, then as a touchstone for the community to connect beyond what the artist can ever hope to create alone. I believe my role as an artist is to enlighten the most beautiful aspects of my own life, to then share my perceptions with anyone who views my work. Read more>>