We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Linda Giangregorio | Holy Fire III Reiki Master/Teacher & Certified Yoga Teacher

The principal that matters most to me and has affected me the most is that we as human beings are innately divine and perfect! I spent a lot of my youth not believing this and having cancer and then starting to teach women Reiki has just reinforced how important it is to me to empower women to believe their truth. Read more>>

Tom Murdock | Locksmith Business Owner

I feel that the most important and valuable principle should be honesty. Honesty can be a foundation for all of one’s actions. It is a guide to always doing what is morally right for your self and everyone around you. The relationship between a business and a client can often be convoluted with profits and losses but to maintain honesty as the core principle of business focuses on the best interest of both parties. Read more>>

Aria Morgan | Yoga Instructor, Birth Coach, Writer

I struggled between choosing this question and why I chose to pursue an artistic or creative career: the answer to both is Truth to Self. I’m of the mindset that life is the journey, and truth to self is the key to unlocking paths fulfilling and unknown. Though I now teach yoga, offer birth coaching and write. I didn’t grow up with the possibility of ever having this as my job and my career. The process happened organically, by listening and following those inner urges. Read more>>