Ideas aren’t everything, execution matters greatly, but starting often requires an idea and so we asked folks to think back and tell us the story of how they came up with the idea for their businesses. We’ve highlighted some of our favorite stories below.

Jennifer Henkle | Certified Reiki & Breathwork Practitioner + Sister Circle Facilitator

I’m a ceritified Reiki and Breathwork practitioner who facilitates private Reiki and Breathwork sessions as well as transformational Community Sister Circles. It all began when I experienced a life-changing event with my daughter Emma, who was 5 at the time when she needed emergency brain surgery. There was a hum in the universe that became very distinct. This hum was a culmination of the prayers, intentions and energy of all the good surrounding my daughter, I felt the Universe rose to carry her- it was from the highest source. Read more>>

Sam Richardson | Owner

The long story short is that I was enduring the drudgery of a long commute across the San Francisco Bay to and from work and I could see my life flash before my eyes. I wanted adventure but I wanted to accomplish a lot professionally. So, one angsty morning I wrote down all the ways I could get to and from work: biking, running, walking, and kayaking. Read more>>

Karla Wenger | Small Business Owner & Photographer

In December 2019, my husband and I went to Guatemala. We visited some villages around and we noticed that many of the kids where shoeless and have no toys. Their skin was very damaged due to the weather. (It was winter). Many kids had to work to help their parents meet their means. Read more>>