We had the good fortune of connecting with Zack Krone and we’ve shared our conversation below.
Hi Zack, is your business focused on helping the community? If so, how?
California Coast Auction consults and conducts specifically and solely for non profit and scholastic based fundraisers. These charity events generate hundreds of millions of dollars per year for local schools and non profit services
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business was born out of necessity. I was consistently serving as an MC for fundraisers and galas and I kept seeing the same problem each an every weekend. These wonderfully debutante cosmopolitan affairs with $500 per plate dinners took a bad turn when the auctioneer was introduced. It was nobodies fault. The non profit simply didnt know that was a distinction in skill set between a commercial auctioneer who specializes in the liquidation of assets and that of a benefit auctioneer whom focuses on auction-tainment, direct appeal fundraising, consulting, while also using some traditional methods of auctioneering. Today my background in theater, and as a former on camera correspondent has played an even bigger role in the formation and execution of virtual events. The role has evolved to not only being comfortable in front of a camera and teleprompter but also in terms of MC work, motivational speaker methods of engagement and serving as the conduit between the technical aspects of a production and the needs of the non profit.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would get them on a surfboard right away. You never forget how riding your first wave feels. But there is so many spots from Balboa park, DT La Jolla, Hotel Del Coronado, Gas Lamp, shelter island but I would be taking them to a different taco shop every day: Chuy’s, Tacos El Panson, El Cabron, Crack Taco shop, super cocina, Sara’s mexican food and La Fachada
Who else deserves some credit and recognition?
I can wholeheartedly shout out the mentors whom have guided me in my path. legendary auctioneers such as Scott Caldwell, Daniel Kruse, Tim Luke, Larry Flynn, Jim Nye, Paul Behr and Rich Schur. There are so many others that put their time faith and teachings into me. My wife Dawn is the driving force and inspiration behind everything I do.
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