We had the good fortune of connecting with Yesenia, Jax Garcia, Menjivar and we’ve shared our conversation below.

Hi Yesenia, Jax, is your business focused on helping the community? If so, how?
Diosa León is a Latinx brand rooted in community & inclusion. We are sisters with a combined expertise in the field of 15 years — We created Diosa León as the antidote for those who have felt out of place and secondary to the fashion industry’s beauty standards. While creating this brand the most important thing to us was to give underrepresented customers a platform of complete freedom, self-expression, and empowerment. While working in the fashion industry, we found a lacking component: authenticity in representation and environmental responsibility. We are daughters of an immigrant from Honduras who worked in an American owned factory where she was treated poorly and paid pennies. We are determined to disrupt the industry that hurt her by taking ownership of these spaces and treating our people with dignity and respect.

Growing up we needed a brand that we saw ourselves in and that is what we have created with Diosa León. Every step in our creative process is intentional, we think about how every gender, body, and our culture will be celebrated in each piece. Our community sees themselves in our designs and knows that their existence is valid & that is an empowering feeling for QTBIPoC folks to experience after being excluded for so long.

What should our readers know about your business?

Our brand launched December of 2019 with a focus on women’s footwear — As COVID-19 pandemic hit and fewer people wore high heels, we did not know what the future of our brand would look like, but we turned to our community to figure out what resources were needed.

Keeping with our mission to do meaningful community outreach work, when it became apparent that the COVID-19 pandemic would disproportionately affect BIPOC communities we jumped into action. There was so much confusion and misinformation especially in Latinx, non-english speaking households. We jumped into action by creating a COVID-19 resource page, and instructional videos for filing for unemployment, & an Instagram video series (Cuidate) focused on self-care during times of quarantine and isolation.

We joined forces with a fellow Long Beach Latinx seamstress and we put a program in place in which for every mask sold we would donate a mask to frontline workers. We were featured in various media outlets for our work, including Telemundo, and sales went through the roof. We were not prepared for the demand, but we rose to the challenge. We were able to keep our seamstress in business, donate over 600 face coverings, and raised enough capital to launch our eco-conscious apparel made from recycled plastic bottles.

Our community work is what we are most proud of, and as we grow we always look to our community to tell us what they need from us whether that be educational resources or product development.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We are Long Beach women through and through. Our heart beats to Nate Dogg melodies. We love the city by the sea and would show our friends the wealth in community we have here, specifically the small business we love and stand by

1. Rainbow Juices – Queer owned pressed juices
2. The Hangout – A small business collective, where you can find our friends Bel Canto Books
3. Plantiitas – Latinx Queer owned plant store
4. El Sauz taco window – for late night tacos
5. Honduras Kitchen for baleadas

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Our brand is community made. There are so many people that contributed their talents and support to grow this brand. Our mother, our family, and loving partners. Stephanie Williams, our friend & talented designer, Mari from LATINX MKTG who taught us so much about social media, Kyle Waldrop who designed our beautiful logo, Jorge Ortega of Shopify who inspires small business owners and is a talented photographer. Furthermore, we’re honored to be members of a strong small business community, which includes; Plantiitas, Coqueta Collective, Brown Girl Travels, WoMi App, VELA Network, Yas Mija, Real Rich Naturals, Mona Shoetique, Around the Corner Box, Pueblita Tortillas, Legalmiga, Noche y Dia Candles, El Cholo’s Kid, Querida Los Angeles, Hija de Tu Madre, Better Footprints, Penny Puede & more.

Website: https://www.diosaleon.com/

Instagram: https://www.instagram.com/diosaleon/

Twitter: https://twitter.com/diosaleonlbc

Facebook: https://www.facebook.com/DiosaLeonOfficial/

Image Credits
Jorge Ortega Jacqueline Menjivar Anthony Smyers Anthony Sampilo

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.