We had the good fortune of connecting with William Raines and we’ve shared our conversation below.
Hi William, can you walk us through the thought-process of starting your business?
The initial thought process behind my business was, broadly stating, to have a positive impact on my community through the scope of chiropractic. To put it shortly, I just want to help people. To speak more in-depth, I grew up in a family who all works in healthcare in some capacity. Through my own injuries and health challenges, I’d noticed holes in the system and recognized needs that could be addressed. My business was established and is ever adapting to the health needs of my clientele – from pain management, to physical rehabilitation, to lifting form analysis, the list goes on. Through that, we’re constantly looking at how we can better serve our population and what services we could offer to facilitate goals and educate the individuals we work with.
What should our readers know about your business?
I think that the biggest part about my practice is the philosophy that drives my management plans. I really consider myself an an educator first, facilitator second. By that, I mean that everything I do is meant to inform the people I work with about their bodies, why they’re experiencing pain or discomfort, what factors may be affecting their experiences, and how we can work well together. My management plans and programs are catered to the individual in order to meet their goals. Some people seek me out to resolve pain, but most people have bigger goals in mind – pain or discomfort tends to be the limiting factor for those bigger goals. An example would be a powerlifter who is experiencing shoulder pain with bench pressing. Yes, I’d examine the shoulder and treat the condition appropriately, but I’d also take the time to analyze the individual’s bench press videos, dedicate a visit to conduct a white board session and really dive into how the way they move may be implicated in the way they feel, and ultimately cater a prehab/training program to address appropriate deficits. From a business perspective, it’s been really challenging to not only stay afloat early in practice during a pandemic. After all, I was only 6 months into my first year of practice and business ownership when the COVID pandemic hit. I often find myself neglecting long-term goals and, honestly, setting aside time for myself. Recently, I’ve started scheduling specific blocks of time throughout the week to plan, learn, and decompress. The biggest lesson I’ve learned has been to just keep moving forward. A mentor of mine told me long ago to “always look for work”. It doesn’t matter what the progression is, or even to what the extent. As long as you’re moving forward, you’re doing the right thing. From a branding perspective, I help people meet their goals. Commonly, these goals are associated with athletics: desire to squat more, run without low back pain, etc. These goals can also look like restoring the ability to pick your child up out of their crib or get through an 8 hour shift without neck pain.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is actually an interesting topic – whenever I have friends come into town, I volunteer to create an itinerary for them. I love my city and it’s hard to pick just a few spots, but here we go! In terms of restaurants, my favorite breakfast spots are the Swami’s Cafe local chain and Kono’s Cafe in Pacific Beach, go-to lunch spots are the local sandwich chain of Board and Brew and Sayulitas Mexican Food in Mira Mesa, must-eat dinner spots are the Urban Plates local chain and EE NAMI Tonkatsu Izakaya in Clairemont. If we’re going the coffee route, I love Pannikin Coffee in La Jolla and Lofty Coffee in Encinitas. If we’re trying to let loose a little bit, I’d definitely hit up Little Miss Brewing, St. Archer, or Lost Cause Meadery. For just sights alone, I’m a huge fan of Sunset Cliffs, the La Jolla Glider Port, Mt. Soledad, Balboa Park, and the Boardwalk. If we could, I’d love to visit the Birch Aquarium at UCSD, maybe the San Diego Zoo or Safari Park, or catch a San Diego Gulls or San Diego Legion game. If we’re trying to hike, I’m a huge fan of Torrey Pines and Iron Mountain. If we want to kill time exploring different areas, I would rotate between Adams Avenue in North Park, Newport in Ocean Beach, Convoy Street in Kearny, the Cove in La Jolla, and the 101 from Del Mar to Encinitas.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The biggest shoutout has to go to my family. I am very lucky and privileged to have a large support system in San Diego that I can rely on for support of all kinds. Growing up, I was always encouraged to pursue my goals and desires. Family allowed for that pursuit to happen and family is what continues to support what I do. I am also very blessed to have life-long friends to grow with. I’d also like to give a shoutout to the rugby community here in San Diego. I’m lucky to work with several clubs (Shoutout to St. Augustine High School Rugby, San Diego State Rugby, San Diego Legion, and San Diego Old Aztecs) and organizations to grow the game and create opportunities for the next generation of rugby players. The game has given me so many opportunities on and off of the field and it gives me much satisfaction to play an active role in the community off of the pitch. Lastly I’d like to thank the powerlifting community as well (Shoutout Convoy Strength). The sport of powerlifting has given me an outlet to train, the opportunity to compete, and the means to cultivate relationships, both personally and professionally. I’ve excited to see what my career in this sport will bring on and off of the platform!