Meet Wes Lauer | Founder/Owner of Dedication Fitness

We had the good fortune of connecting with Wes Lauer and we’ve shared our conversation below.

Hi Wes, can you walk us through the thought-process of starting your business?
Starting my own business in the fitness industry was driven by a combination of passion for fitness and a desire to help others achieve their health goals. I’ve always had a deep interest in exercise science and nutrition, and I wanted to create a truly personalized approach that could make a real impact on people’s lives.

I saw an opportunity to fill a niche in the market by offering customized training programs, both in-person and online, tailored to individual needs and goals. This approach not only allows me to leverage my expertise, but also to build meaningful relationships with clients, helping them stay motivated, and committed to their fitness journey!

Additionally, starting my own business gave me the freedom to set my own schedule, prioritize client care over corporate constraints, and innovate in ways that larger gyms or organizations might not be able to. It’s challenging, but incredibly rewarding to see clients achieve results and knowing that I played a part in their success.

Ultimately, my thought process behind starting my own fitness business was about combining my passion for fitness with the opportunity to make a positive impact on others’ lives while creating a career that aligns with my values and goals.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Dedication Fitness is a multifaceted fitness company specializing in a variety of personal training services, ranging from in-person to online training. While many individual personal trainers focus on building their brand themselves, I’ve decided to go a different route by incorporating a team of experienced industry specialists to broaden the spectrum of opportunity. Dedication Fitness is a platform in which any fitness professional can easily and readily join, and use the established software to expand upon their own clientele, business, and ultimately overall success. While the fitness industry is starkly competitive, particularly here in Southern California, I’ve always been a proponent of collaboration where everyone can win and have a piece of the pie. That’s where Dedication Fitness separates from the rest of the industry. The goal is all about reaching as many individuals as possible, and help spread the benefits of health and fitness!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are so many options here in San Diego which makes this a tough question! I think if I had to narrow it down to some top experiences it would be to spend time down in Coronado exploring the beach and the Hotel del Coronado. Followed by some dinner and drinks downtown. The following day could be spent at Balboa Park, enjoying all that it has to offer. Some golf at Torrey Pines topped off with a classy dinner by the beach in North County!

Who else deserves some credit and recognition?
My original inspiration and mentor is Mike Duffy, owner and founder of Mike Duffy’s Personal Training studios over on the Jersey shore. He is an exceptional leader who is very knowledgeable in both fitness and business. I owe a lot of my beginning and continued success to Mike and his team of elite personal trainers. So shoutout to Mike Duffy and crew for helping me get to where I am now on the West Coast!

Website: https://www.dedicationfit.com

Instagram: @d.f.training

Linkedin: https://www.linkedin.com/in/wesley-lauer

Yelp: https://www.yelp.com/biz/dedication-fitness-solana-beach