We had the good fortune of connecting with Tanner Thibert and we’ve shared our conversation below.
Hi Tanner, how do you think about risk?
I believe taking risks are a necessity to not only growing your business, but also in your personal life. To evolve into the best version of yourself possible. Although I do believe that there is a difference between calculated risk, and recklessness. If you never take the risks in your life, you will remain in your comfort zone. Which I believe will prevent you from essential personal growth that will keep you from accomplishing your goals. In my personal experience I have looked up to numerous role models who shared countless stories of them taking on risks to move closers to their goals. This gave me the confidence to implement the same mentality in my own life and has led me to where I am today.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is made up of various products and services. The main services I offer are commercial and editorial photography, with a bit of videography as well. I also am selling and developing various products both digitally and in person. Such as, photographic prints, image licensing, and currently in development films, apparel and my first photo book which will release later this year. My work is inspired largely by travel, outdoor, action sports and conservational subjects. My journey in business has been not easy but has taught me valuable skills that I believe implement in all aspects of my personal life. As I mentioned before, growing up I was not the best student in school. Dealing with things such as ADHD I could never really acclimate to that sort of classroom climate. After high school I attended a small college in Southern California for digital photography, but soon started to realize the expanse of knowledge offered in other settings such as workshops, online courses, internships and real life work experience. This method I found to be way more in depth and impactful and I dove in head first attending as many workshops as I could. For example I attended a 10 hour intensive workshop offered by the adventure photographer Chris Burkard in Phoenix Arizona, and found this to be what felt like an entire year of college condensed into a single day. I strongly believe in education as well as real work through trail and error. In something like this you are always going to have to put in the work, and truthfully this will take years if not decades to truly master your craft, but the journey is how you learn. I find persistence and the desire to improve will always been the strongest elements you can take into a business. My goal as a brand is to out live current trends, and superficial goals through social media, money or fame and be grounded in core principals that strive to inspire and bring value to people all around the world.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Given I don’t currently live in any particular city at the moment. My main home bases over the last few years have been Seattle, San Diego and Rio De Janeiro. But for the sake of Shoutout SoCal we will go with San Diego. I love San Diego and will probably end up their permently one day. I have lived all over the county and have taken many friends on days like this. Starting out we would go grab a coffee and one of my favorite coffee shops, Revolution Roaster in Oceanside. From there take a cruise down coast highway towards Encinitas my favorite SoCal beach town. Next check the waves and go for a surf, some of my go to spots are San Elijo, Cardiff or Seaside Reef. Right up the street from there is my favorite Mexican joint of all time Lourdes in Cardiff by the Sea. Possibly after wash it down with a acai bowl from Sambazon in the seaside market. After that have a relaxing afternoon slack lining at Swami’s Beach and waiting for the sun to set. Once the sun starts going down grab a beer and enjoy the view. Lastly do a night time drive through Inn and Out and get ready to do it all again tomorrow!
Who else deserves some credit and recognition?
Firstly, for along time now I have had an incredible support system. From the days I was failing out of school, but had idea’s and passions that I wanted to move towards. but that were a bit outlandish. People like my parents, closest friends and many more could feel the drive I had and trusted in me with just that alone. Which made it easier for me to take on this risks and move through years of work and persistance through all the highs and lows. Also to all the other creators out there who have blazed the path to make it possible for us to do what we love for a living. People like Chris Burkard, Jimmy Chin, James Barkman, Louis Cole, Ben Brown, any many others. These people I spent countless hours over the years listening to every podcast, interview, book, film etc. This is what inspired me to go for my dream life and showed me that it was possible.