We had the good fortune of connecting with Scout Sobel and we’ve shared our conversation below.
Hi Scout, can you walk us through the thought-process of starting your business?
The idea for Scout’s Agency came to me a couple of months into co-hosting Okay Sis podcast with my sister. Very early on into starting our podcast together, I recognized the power of podcasting. For starters, we were getting into the room with entrepreneurs we admired, reality TV stars we had watched, and content creators we had been following for years. It was an instant networking tool that allowed us to develop deep relationships with women we had always admired. Secondly, I noticed that when these female guests would come onto our podcast, our community would follow them online, buy their product, read their book, or become their clients. It suddenly dawned on me that podcasting would be the new form of PR and that one day people would go on “Podcast Tours”. I knew the impact of being a podcast guest was powerful since it was the only content platform that held audience attention for up to an hour. It was long-form, intimate, and vulnerable. It was un-curated and for the most part, unedited. You really got to know the guest for who they were and in connecting with them on a human level, you then felt compelled to support their business.
Experiencing this first hand was the impotence for starting Scout’s Agency. I truly put very little thought into how I would start this business. Having had no PR or client relations experience and just pure enthusiasm for how the podcast industry could change women’s careers, I came up with three services I knew would be beneficial to my future clients: Podcast Guests (getting high-profile guests onto female-hosted podcasts), Podcast Tour (getting women as guests on podcasts), and Traditional PR (getting women quoted and featured in digital media). I had a media kit made up, a list of 1,000 women I would be honored to serve, and I emailed and emailed and emailed. Within a couple of months, I had a roster of 10, quit my day job, and was on my way to pioneering The Podcast Tour and solidifying it as the most impactful PR strategy of today.
Today, we are the leading agency for running Podcast Tours for women and have booked over 1,000 episodes to date. Our headquarters are in San Diego and we are a team of seven.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am proud that Scout’s Agency was the first agency to jump into podcasting as a form of PR. We were the first to identify that being a guest on a podcast was a form of PR and we were the first to develop the Podcast Tour as a stand alone service for entrepreneurs. Within this level of pioneering comes excitement: every step of the way we have had the opportunity to forge a path within this new industry. It also came with challenges. Since a Podcast Tour wasn’t a thing three years ago, setting the industry standard and communicating that with clients was an evolution. I wasn’t sure what the results were going to be since this agency model and service had not been proven or attempted before I started Scout’s Agency. My team and I have been figuring it out together – every step of the way! Today, as a team of seven and over 1,000 podcasts booked under our belt, we have found a really confident and strong footing.
Other than the corner of the market we have created within the PR space, what makes us unique is our core values and the way we do business. Every day, we make sure to embody warmth, support, and women empowerment. We do not believe that we need to be cold and void of personality within the business space. We are women who are emotional beings with aspirations and empathy. That personal and intimate touch that we infuse in our day-to-day here is what I am most proud of. We are a supportive, honest, and caring team and that comes through within our client work.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I like to keep outings simple and meaningful! A walk on the beach, an afternoon coffee shop visit, an early dinner at a beautiful restaurant, and some boutique shopping 🙂
I don’t like a lot of external stimulation so more intimate settings are always preferred!
Who else deserves some credit and recognition?
I want to shout out my sister, Mady Maio! If she never agreed to start a podcast with me and take this podcasting journey together, I would have never recognized the power of the medium. Over 200 episodes later together, we have created a bond that goes beyond sisterhood and reaches into entrepreneurial empowerment. Without Okay Sis Podcast, Scout’s Agency wouldn’t exist.
Photographer: Arielle Levy