Meet Sarah Choi | Founder & CMO

We had the good fortune of connecting with Sarah Choi and we’ve shared our conversation below.

Hi Sarah, we’d love to hear more about how you thought about starting your own business?
When I do my skincare routine every morning and night, I wonder if there are products that comfort, refresh, and motivate me. This inspired me to share that feeling of support with everyone. I wanted to make products that felt like a friend that lifts you on your busiest days, especially during the pandemic. I created this brand to celebrate individuality and beauty as well as promote the importance of self-care during this difficult and confusing time. We believe that everyone should have access to affordable, effective, skincare to boost their self-confidence and reconnect with their community. AS OF TODAY, is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. We make skincare products designed to enhance your inner and outer beauty. We believe beauty is all about having fun and loving yourself. AS OF TODAY, was specially created using the best-sourced ingredients from Paris. The key ingredient, R-Peptide, reduces wrinkles, builds a skin barrier to protect against stress-aging, promotes a healthy glow, and brightens the complexion. With clean ingredients, we aim to inspire a positive, modern, and effective, skincare routine.

What should our readers know about your business?
AS OF TODAY products have the same high quality as luxury skincare brands but at an affordable price. We want more people to have access to high quality skincare products to enhance inner and outer beauty. Since we care about the health and beauty of our community, AS OF TODAY is cruelty free and clean beauty brand free from parabens, mineral oil, animal oil, phthalates, sulfates, triclosan, talc, retinol, plastic microbeads, hydroquinone, formaldehyde-releasing preservatives, octinoxate and oxybenzone, and DEA/TEA/MEA. Since we are a startup company, every day is a challenge but, we have overcome many obstacles and continued to grow our brand and community. Our team has a common goal of self-love, positivity, and unity, which helps us to stay focused and strong.

We are looking forward to making AS OF TODAY available to other parts of the world and adding to our product collection.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
La Jolla is my favorite place to visit in San Diego, especially since my son attends UCSD. The cliffs and beaches are relaxing and beautiful. After visiting the beach, I like to wander around and check out local boutiques and shops. After shopping, I like to get lunch at Kinoyume for Sushi. I would also recommend exploring the many coves and caves of La Jolla. You never know what wildlife you will see! I can’t visit La Jolla without picking up gelato at Gelateria Frizzante by the beach.

Overall, La Jolla is a very beautiful, relaxing, and family friendly place to visit.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Thank you to everyone who has supported us and believed in us. Your trust and love are greatly appreciated. Better than yesterday, AS OF TODAY!

Website: https://asoftoday.com/

Instagram: https://www.instagram.com/asoftoday.official/

Facebook: https://www.facebook.com/asoftoday.official

Youtube: https://www.youtube.com/channel/UCN440vQwVYHWnEVx6I_K2zg