We had the good fortune of connecting with Regina Di Silvestro and we’ve shared our conversation below.

Hi Regina, we’d love to hear about how you approach risk and risk-taking.
Taking risks in business is inevitable. It’s a necessary component for most businesses, especially when growth is involved. We’ve had our share of risks over the years and most were planned, yet some presented to us beyond our control. The larger the risk, the more at stake and therefore creating backup plans help to reduce risk and hopefully avoid complete failure. Some of our greater, scarier risks included moving into larger facilities with limited capital and an unknowing economy, deciding if a formulation change is needed based on resource availability, hiring employees with a limited budget or launching a new product in hopes it will be received as well as forecasted. I’ve gotten used to risk taking over the years and don’t quite fear it like I used to. As uncomfortable as it is, it is also rewarding to know that there is great change afoot and it would only be possible if we take that leap. Taking risks is like living life on the edge, just making sure not to fall off.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
It is such a pleasure to be able to work in a field that I love and with amazing people on a regular basis. No matter the stress, I am always thankful to come in each day and see the team go above and beyond their day to day because they too believe in a similar mission, a shared love of natural products and desire to help people lead healthier and happier lives. If it weren’t for them; past, present and future, we wouldn’t be able to help others in the way we do. There is no way I could have done this without them.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
San Diego has a lot to offer. A visit to Balboa Park is always good with an IMAX movie, walk in the gardens or art exhibit in the Spanish Village. East county offers a nice little back roads drive if you’re in the mood to getaway. Jamul. Lyons Valley and a hike or a train ride in Campo at the Railway Museum or you can make your way over to Julian for some apple pie. Of course you can’t go wrong with the beaches and bays if you want to be near the water.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Jan Marie Mayo – Herbalist, mentor and friend. She was my herbal instructor and inspired me to go into herbal medicine. Without having stumbled upon her herbal shop back in 1996, I wouldn’t be where I am today. Her knowledge and wisdom provided me with opportunity and her friendship and guidance with perseverance and passion.

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