We had the good fortune of connecting with Rebecka Jones, M.a. and we’ve shared our conversation below.

Hi Rebecka, can you walk us through the thought-process of starting your business?
I was raised by hippies, so I was always really spiritual, and creative. I also have ADHD. But in the early 90’s when I was diagnosed, there wasn’t much support. So, I taught myself how to use my interests to cope with my ADHD. When I was in my early 30’s I became a Psychotherapist and an Art Therapist. When I started working, in order to get my hours, I had to work for a few different places. One job was for grief and abuse with neuro-typical populations, but another was working with Neuro-divergent and developmentally delayed who had also experienced some sort of trauma. A lot of these people were non-verbal. For the people that were neuro-divergent, I started to make stims and other tools for them to use to cope with the trauma that they could not verbalize. Close to the same time I also started to create meditations and other spiritual exercises for my grief and trauma clients. Gradually I started to incorporate both of these, that I was using separately for each population and sort of merged my toolbox, so to speak. Out of all this, the store was born. While we are a metaphysical store, we really specialize in our meditations sets and ritual kits that are the products of my 12 years of being a therapist.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started with $500 and a dream. I knew nothing about business, but I was determined to learn. I took a few classes for business for creatives. But to be honest, I learned more from listening to podcasts about business. Anytime I listened to one, I would stop the episode whenever I heard a new term or concept to looked it up. It became my hyper-fixation. I would constantly have them playing and be learning while I was making new items to sell.
But when I first started, I didn’t have enough money to pay for both supplies and a market fee. A friend told me about a place in San Diego down by the harbor where you can sell art without paying a fee to be there. The catch is there are all these rules about what you can and cannot sell. No manufactured items, no crystals, etc…. We started making resin jewelry and resin “crystals” with flowers we collected from our neighborhood. They were really cute, and the tourists loved them. Mixed in on our table I would have our kits and rituals kind of “hiding” amongst the resin pieces. After a summer of doing this, we had enough money to start a farmers’ market. At that market I learned an important business lesson, “the novelty effect”.
We did really amazing our first week there, the second was so-so, the third we lost money. So, I was forced to skip the fourth. However, that same week a friend had me set up at a one-day event market and we killed it again. That is when it hit me. We have to always be the “new” thing. We quit the on-going weekly market and started to focus on one-day only event markets. We traveled all over So-Cal doing events.
During the same time, I set up a small store in my living room. I started teaching classes and seeing clients during the week and selling the kits to them. I also set up an Esty shop. It took three years, but I finally made enough that we could open the store front we are still in today.
In our store, I have kept the idea of “the novelty effect”. I am constantly changing the store around and making new ritual kits based on the problems we have people asking about. We also host a wide variety of classes on everything spiritual or healing and I still see clients. We also have a crystal chromotherapy experience, that is like a reiki session on steroids too.
My client practice is mostly focused on late-diagnosed neuro-divergent’s but not only them. I am also trained in doing Psilocybin Integration and Counseling. Currently we are in the process of establishing a church to offer more of this kind of healing.
One of the biggest lessons I have learned being in the store is that everyone is hurting in some way or another. All kinds of people of all walks of life come in and maybe it is the space itself, maybe it is my husband’s kind eyes, or my kind heart, but we don’t go more than a few days without a complete stranger breaking down and crying. We get all kinds of people who have recently been abused in some way or are suicidal and don’t have anyone to turn to.
And we welcome it. We want our store to be a sanctuary of healing and support.
This has also really made me realize that so much of our culture is broken and there are not a lot of options for support for the average person.
That’s really what are goals are for our business. To become a true healing center for neuro-divergent witchy people. A place where if your brain works differently, you may have been over-looked by the system and society and feel like an outcast, you have a sanctuary to come to and be accepted and find some healing and joy.

Who else deserves some credit and recognition?
My Husband and Co-Proprietor. Without him by my side I would never have had the gumption to walk away for the corporate status quo.

Website: https://Divinebubble.com

Instagram: https://www.instagram.com/thedivinebubble/

Other: The Divine Bubble
4639 30th Street
San Diego, CA 92116

Image Credits
All photos are taken by me or my husband.

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