We had the good fortune of connecting with Randa Hoffman and we’ve shared our conversation below.
Hi Randa, do you disagree with some advice that is more or less universally accepted?
People think that once you’re an entrepreneur you have to work 100 hours a week to succeed… seriously?!?! No way! You do have to work smart, absolutely no doubt about that, but you also need to give space for your business to do its thing. Yes, your business! It has its energy and doesn’t like a “boss” that micro-manages it. Not working an insane number of hours every week allows you to get in alignment with what you want and loosen the grip of control. There’s so much that goes on in the spiritual realm that we have no idea, and a lot of work happens there but can’t if you’re controlling the situations so tightly.
What should our readers know about your business?
I started my career at Edward Jones in Bellevue, WA and for a massive firm, it truly is a great company, but I wanted to do things that weren’t conventional for a firm that big, and at the end of the day I wanted my legacy, I don’t want to be forgotten after I die, I wanted my energy to carry on. And that’s when my heart’s calling to build my firm kept getting stronger and stronger until there was no way I wasn’t going to do it.
Edward Jones is a great firm to start at but I always knew it wasn’t going to be the last stop on my career path. I wanted to create something that would carry the energy and essence of who I am way after I’m gone; my legacy. I also wanted to do financial planning and investment management and billing for these services in such a different way, and the only way to fulfill my heart’s calling is to start my own business. I started RADIANT Wealth Planning as a firm that’s designed for women. Once I started embracing my woo-woo and brought all of me to the forefront, and incorporated spirituality in the financial planning process.
I learned so much and have grown even more. The biggest takeaway is emotional maturity. When I first started I was in a situation where fear just crippled me, and I questioned why I was doing what I was doing. That experience has taught me how to be emotionally mature when situations arise. How to keep a calm and centered inner world as opposed to swinging from one emotional spectrum to the other based on what’s going on in my outer world.
My success first started in my heart. I know that’s a sappy statement but that shouldn’t be surprising coming from a Spiritual financial planner haha. What I mean by that is that it took some healing (after starting RADIANT Wealth Planning) to love the process and the timing of everything, and then loving myself and stop being so hard and harsh on myself. Success started when I embraced and showed the whole of me to the world and not just the professional part of me. It’s when I embraced my woo-woo and welcomed the whole of me to the forefront.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
It’s funny that you should ask this because my local friends and I went to Ojai a few weekends ago and I did build an itinerary for the day. This is how it looked liked:
7:30 Arrive at my place
7:45 Get on the road
10:15 – 10:45 Ojai Coffee Roasters (stretch our legs, bathrooms, and get a snack/coffee if you’d like)
10:45 Drive to Meditation Mount
11:00 – 1:00 Meditation Mount
1:00 – 1:30 Drive to lunch
1:30 – 2:30 Lunch (options below)
2:30 – 3:00 Drive to Rose Valley Falls
3:00 – 4:00 Walk Rose Valley Falls (1.1 miles roundtrip)
4:00 – 4:30 Drive to store
4:30 – 5:30 Nutmeg’s Ojai House (metaphysical book store)
5:30 – 8:00 Drive back
Who else deserves some credit and recognition?
Absolutely! Loretta Brown. She’s the owner of Reiki Oasis in Washington. She’s registered with the state as a mental health counselor and does her work of healing and adjusting your energy with the help of the spiritual realm. She’s so gifted in what she does!