We had the good fortune of connecting with Rachel Sturz and we’ve shared our conversation below.
Hi Rachel, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
Interestingly, the single most important decision that I have made that has contributed to my success has been becoming a consultant for Beautycounter. At first, I thought I would become a consultant to generate a little income while I was building my nutrition business. Becoming a consultant did help me to generate a little income as well as give me a platform to talk about health and nutrition to start to build my client base. However, it has given me far more in return than I expected. I have met the most amazing women and network through my Beautycounter team and have developed relationships that have turned into lifelong friends. These relationships have been the cornerstone that has helped me build my business as they have been an incredible source of support and inspiration for my business. My business turned in an unexpected, but extremely fun, interesting, and profitable direction. Through these new relationships and mentors helping me formulate ideas, I developed a business around helping parents introduce solids to their babies. I host in-person cooking & informational classes to help parents introduce solid foods to their babies as well as virtual webinar-based classes. I teach parents what nutrients are most important, how to support baby’s development with optimal nutrition, which foods to introduce, how to introduce them, how to introduce common allergens, provide healthy snack & meal ideas as well as a meal plan for the first month, and a non-toxic feeding product guide. The class comes with an e-book as well as access to a private Facebook group where I post additional information and where I am available to answer questions as parents introduce solids and beyond into toddlerhood/childhood. Because Beautycounter has helped me expand my network, I have been able to make more connections in the health and wellness industry to promote and build my business helping parents and their babies. It has also helped me acquire more one-on-one clients and build clientele in the preconception, pregnancy, and postpartum phases of life. Working with these clients was the reason I became a Functional Nutritional Therapy Practitioner, and although I took a circuitous route, I have found another specialty I love along the way that will provide additional income streams for my business. I now have several areas of my business that can generate income and grow together ultimately because of my decision early on in my business to become a Beautycounter consultant.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The part of my business that I am most excited about today would be running First Foods Classes that teach parents about the importance of introducing solid foods to baby and the unique nutrient requirements babies have in their first 2 years of life. I think that the way we feed our children can have an enormous impact on their long-term health and positive gene expression. It’s never too late to change and create healthier eating habits, but it sure does make things easier to start from the beginning and really help build a healthy foundation for your child. I love helping parents learn about the most nutritious foods to feed to baby to nurture their development, how to source quality food, what foods to introduce to meet nutrient requirements, how to introduce allergens, and how to navigate feeding challenges along the way. The in-person class has the extra benefits of helping parents learn a few new cooking skills and healthy recipes to prepare for themselves and baby as well as getting to take home portions of what we make in the class to serve to baby as their first food. I am passionate about setting parents up to instill life long healthy eating habits for themselves and their children. Even though the class is meant for education for their children, it also helps parents understand their habits, how they impact their children, and inspires them to make changes in their own habits. One of the biggest challenges I have encountered was launching these classes shortly before the COVID-19 pandemic. The original format of the class was an in-person cooking class along with the presentation on nutrition and introducing solids to babies. Due to COVID, I had to change the format of the class to make it a virtual webinar, as well as had to alter my marketing plan for the class. I could no longer reach out to local business connections I had made because they had been shut down due to COVID. It wasn’t easy to change the marketing plan and format as I was just getting started with this part of my business, but it has given me multiple ways to present the material and offer the classes. So, in many ways it has been incredibly beneficial in making my business more diverse, even if it did slow the process down as well. I am looking forward to starting to partner with these local businesses now that things are continuing to open, and I hope it helps to increase the number of parents and babies I am able to help!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’m a pretty big fan of the outdoors and healthily eating my way through cities I visit, so if my best friend was visiting, we would certainly be eating and adventuring our way around town. Luckily, in San Diego, we have ample opportunities to explore the outdoors and delicious healthy food options. I’m a pretty big fan of the outdoors and healthily eating my way through cities I visit, so if my best friend was visiting, we would certainly be eating and adventuring our way around town. Luckily, in San Diego, we have ample opportunities to explore the outdoors and delicious healthy food options. Starting with activities in San Diego, some of my favorites involve hiking and just being outdoors. There are lots of great trails in the area. Great coastal trails include Batiquitos Lagoon, Annie’s Canyon Trail, Ho Chi Minh Trail, and Torrey Pines State Park. It’s also fun to hike on the beach anywhere between La Jolla & Carlsbad at low tide as you can walk pretty much the whole way between the two cities. Inland, there are some fun trails in Elfin Forest (and surrounding trails near there) and around Lake Hodges. San Diego also has some of the best beaches to spend the day at. Some of my favorites are South Ponto Beach, Beacon’s Beach, Moonlight Beach, Fletcher’s Cove, La Jolla Shores (especially for kayaking & snorkeling), and Silver Strand Beach on Coronado Island. Better yet, spending a day biking around and visiting the beaches on Coronado Island is such a fun way to explore and enjoy San Diego weather. For activities on the water, aside from surfing at any of the above beaches, paddle boarding around Mission Bay is great way to explore that area. Another favorite beach activity, especially with kids, is to visit the local tidepools in Cardiff, La Jolla, and near Point Loma in the Cabrillo National Monument area. For an outdoor activity not involving the water, Balboa Park is a beautiful place to walk around and visit the various sites. I especially love the little artist community near the zoo, it’s one of my favorite places to visit locally owned shops created by the artists themselves. If you’re looking for great places to eat and drink that are also healthy and can accommodate dietary preferences, San Diego has tons of healthy options, especially in North County. My all-time favorite paleo/gluten-free restaurant is Nectarine Grove. Anything from breakfast to dinner or dessert, they really have so many great options. The gluten-free cinnamon roll & donuts cannot be missed for a treat! Other favorites for breakfast/lunch/brunch include Goodonya, The Goods (gluten free gourmet donuts & coffee), Lofty Coffee & Tea (the best coffee & chai tea, and great for breakfast/lunch), Eve (vegan), Shoreline Kitchen, Café Topes, and Choice Juicery (smoothies, juices & smoothie bowls). For lunch/dinner some favorites include, Birdseye Kitchen (thai), Q’ero (Peruvian), Campfire (modern cuisine & cocktails), Puesto (modern Mexican & cocktails), Enclave (adventurous superfood & drinks), Robotaya Oton (authentic Japanese/sushi), and Buona Forcetta (delicious gluten-free pizza). For dessert the spots on the top of my list are Wailua Shave Ice in Ocean Beach, Jojo’s Ice Cream in Encinitas, An’s Dry Cleaning in North Park (ice cream), Stella Gene’s Ice Cream in North Park, and finally for the some of the best cookies ever that are definitely not healthy, the Cravory. There are so many interesting places to see, things to do, and food to eat in San Diego, it would be impossible to cover them all. But, these are some of the activities and restaurants we find ourselves continuously revisiting!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Allie Hobson of Allie Hobson Wellness (@alliehobsonwellness), Tessa Bowman of Balanced.to.a.T (@balanced.to.a.t), and Karianne Johansen of Inspira Wellness Collective (@kariannethefirst) deserve a shout out because they have been amazing friends and mentors that have helped me grow my Beautycounter business as well as my nutrition business. Allie helped me come up with the idea for my most recent business venture and encouraged me to jump in and pursue it. Tessa & Karianne have supported me and have provided so much feedback and encouragement. These ladies have also promoted my business and have referred many clients to my class. I am so thankful for their friendship, support, encouragement and mentorship!
Nominate someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.