We had the good fortune of connecting with Nirit Wigdor and we’ve shared our conversation below.
Hi Nirit, can you talk to us a bit about the social impact of your business?
SanDiegoEats gives the opportunity for local small businesses to have exposure to a large audience in San Diego. Aside from running expensive digital ads or renting billboards, restaurants don’t get a lot of chances to reach a wide audience. The audience we’ve built is made up of those that have expressed interest in local restaurants. They are following our page because they want to know the best places to eat and constantly look for new places to try. The goal of our page is to highlight local businesses and their unique offerings regardless of their size, cuisine, or neighborhood.
What should our readers know about your business?
It was a long road to get to where I am. Nothing great happens overnight. I started my business as a hobby on the side and did a lot of work for free while I was building up my followers. Growing my blog has been all about consistency, innovation, and research. As technology changes and new trends rise, it has always been important to shift and adapt. For example, I started by just doing pictures for content and now that reels have become so popular, I have had to learn how to create high quality videos that are not only capturing the restaurants offerings but are also entertaining and engaging.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Here is the itinerary for a perfect SanDiegoEats weekend! Land in San Diego, head to La Puerta in Mission Hills for margaritas and delicious Mexican food! Wake up and go to Cody’s in La Jolla for the perfect oceanview brunch, must order their Challah French Toast. From there, spend the day in La Jolla Shores. Grab drinks in the afternoon at Understory Bar in Del Mar and then head to Beeside Balcony for an amazing dinner.
The next morning, enjoy brunch at Serea at the Del Coronado, stroll around, and head to Gelati & Peccati for some Italian pizza and gelato before heading back to the airport.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
The business owners are the ones who really keep me going in this venture. Seeing them showcase their best foods and be proud of their restaurants is really inspiring and motivating. Also, hearing them rave about the impact our features have had on their business makes all the difference – it’s why we do what we do!