Meet Natalie Borton | Content Creator, Photographer, Marketer

We had the good fortune of connecting with Natalie Borton and we’ve shared our conversation below.

Hi Natalie, do you have any habits that you feel contribute to your effectiveness?
Sticking to my personal commitments even when I didn’t feel like it. Self-discipline is something I’m continuously working on but I think is the number one thing that has helped me push my creative endeavors to the next level. When I graduated during the pandemic I took it as a time to challenge myself and launch my photography and content creation. As I’ve grown through jobs, and my schedule changing with my current 9 to 5, I make the commitment to myself during the week to accomplish certain tasks that will help further my projects. I’ve found by accomplishing these priorities I set for myself, I’m more confident in myself and my creativity. No one feels inspired to write or be creative all the time, but following through when you say you will, will pay off in the end!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Being passionately creative has led me to many opportunities. I knew that when I graduated college in 2020 the only job I would be happy in was one where I could be creative. What I’ve learned is that creativity comes from many places, it’s in the content writing, social media designs, and content creation in my work life, it’s in my meditation and yoga practices in my personal life. But what I’ve experienced is that creativity ebbs and flows throughout the phase of life I’m in. I can’t expect to master my greatest ideas if I feel like my creativity is being confined into a small box, I know that my greatest works come from a place of peace and love.

This brings me to my current position of trying to balance it all – a full-time job, freelance photography, and content creation, and making time to visit the pottery studio when I can. Some challenges I’ve faced with balancing this include feeling like my projects have been forced and not feeling like my authentic self, or sacrificing other things in my life. What I can offer someone who is dealing with this as well is that make sure you are clear on your goals, figure out your why. Doing this has aligned me with opportunities and people that feel natural as the door opens.

Living in San Diego has definitely inspired me in my art. I want my personal brand to uplift and inspire others to and feel empowered to take on their days – to find the beauty in the small moments.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would start my morning by getting coffee at La Clochette in Pacific Beach, it’s a French-inspired bakery with delicious croissants and coffee. Then, grab our coffees to go for a long beach walk around Tourmaline Beach. For the afternoon one of the best places to visit is Marine Street Beach or an afternoon hike around Torrey Pines. Stopping for a mid-day smoothie at Pure Press or Mad Beet is a must! If the Little Italy Farmers Market is open I would highly recommend that as well. Finally, I would watch the sunset on the rooftop with drinks and appetizers at The Nolan downtown or if you love Italian my favorite place is Buon Appetito in Little Italy!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Thank you for the love and support from my family, my mentors, and a book that’s helped me always put things into perspective for me – ‘Untamed’ by Glennon Doyle.

PersonalNatalieBorton

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