Meet Naomi Genota | Creator Business Coach, Content Creator and Influencer Talent Manager

We had the good fortune of connecting with Naomi Genota and we’ve shared our conversation below.

Hi Naomi, we’d love to hear more about how you thought about starting your own business?
I really wanted to just have a deeper impact on people and inspire them to live a lifestyle of purpose. I started creating content in 2012 as a beauty creator, but I knew that’s wasn’t the social imprint I wanted to leave online. I have this incredible story of where I came from and what I had overcome and I wanted to build people up beyond beauty and makeup and skincare.

When I made that decision, I didn’t know I was going to be a thought leader in the influencer and creator industry, but that started it all.

What should our readers know about your business?
I am a content creator, creator business coach and an influencer talent manager. My mission is to support influencers and creators in helping them take ownership of their impact and influence so that they can create their legacy. I provide tools, resources and support for influencers and creators to monetize the platform and skillset they have built online through brand partnerships and beyond.

I started out as a beauty influencer back in 2012. But I wasn’t always the expert you know today. I remember when I first started as an influencer, nobody was really willing to share any information about how to charge, how to work with brands, etc. I didn’t know what I was worth, and I thought I needed over 50,000 followers to turn this gig into a career. So I treated it like a hobby and stayed with my engineering job. I almost had no choice but to keep treating influencing like a hobby on top of my 9-to-5. But just like every run-of-the-mill story you’ve probably heard, the more I got promoted and led the multimillion-dollar projects of my dreams, the more miserable I became working in the corporate world.

i felt like all the hard work i put in was worth more than the 2-3 weeks of vacation.

So I gave myself 2 years to diversify and create new streams of income, and influencing sparked my exit strategy.

I came back to Instagram with new intentions and purpose: I wanted to help others live a life of purpose and create real, deep impact in the world. But the comeback wasn’t easy at all.

There was A LOT OF LEARNING AND UNLEARNING involved. But I knew that if I really wanted to make my timeline work, I had to stop treating my influencer career like a hobby and start working it like a business.

I had every intention in juggling my 9-to-5 and my side biz until I can just live off my business income. BUT COVID HAPPENED, and my company laid me off in September of 2020. So I had no choice but to dive in and take more risks.

In the last 4 years, i have brought in $165,000+ in brand partnerships as a microinfluencer, helped my clients and students secure over $1.3 million and 7 creators hit that 6-figure mark in the last 2 years, and scaled my business to over $350,000 by 2022. i also have a powerhouse team of 10 who help me share everything i’ve learned with creators in the last decade!

With all the years of trial and error, and my student-like mentality to find solutions for influencers’ pain points, I’ve developed programs that will give creators the tools to duplicate these results.

I’m passionate about sharing everything that I’ve learned over the last 10 years in the influencer industry, and I honestly just want to be one thing for creators and influencers: that person I wish I had when I first started. So there’s no fluff in the way I teach because I am always in the know and in the trenches with creators. I’m hands on!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I went to school at UCSD, so I’m kind of reliving my college days here.

Lucha Libre and Rigobertos for California burritos
Extraordinary Desserts
Little Italy for some italian food and gelato
Pacific Beach for a bar crawl
Las Americas Outlet for shopping
La Jolla or Coronado for the beach
Breweries!
North Park for the best dancing music

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I honestly want to give all the glory to God. I wouldn’t be where I am if it weren’t for my faith and being completely dependent on my relationship with God because I have been at rock bottom. There are amazing things that have happened in my life that you can’t even explain with logic and that is my 100% truth.

Website: https://naohmsmedia.com

Instagram: https://instagram.com/naohms

Linkedin: https://www.linkedin.com/in/npgenota/

Twitter: https://twitter.com/naohmsmedia

Youtube: https://youtube.com/naohms

Other: https://naohmsmedia.com/offer – free class! https://tiktok.com/@naohms

Image Credits
https://someshelly.com/ https://mattehnes.com/