We had the good fortune of connecting with Mark George and we’ve shared our conversation below.

Hi Mark, what was your thought process behind starting your own business?

I started H3 Heroes Helping Heroes 4Life to help Veterans and 1st Responders with Behavioral Health, Rehabilitation, Suicide Prevention, and Homelessness.

As a proud Navy Veteran of the USS Midway and a 23 year Firefighter and Deputy Fire Marshal 1st Responder, I am keenly aware of the challenges faced by our Heroes in humbling circumstances. Our nation’s Veterans face greater needs than the general population and have much higher rates of homelessness, unemployment, PTSD, depression, and relationship issues.

We Believe…NO Veteran who sacrificed for the freedoms we enjoy in this country should be homeless. It’s a national disgrace!!! Our Homeless Heroes deserve DIGNITY and they need our help.

Our team offers a 4Life~line (TM) to Homeless Veterans and their Families with a “hand up” off the streets to housing, rehabilitation, skills training, employment, and social entrepreneurship to become assets to society once again.

During my career as a USS Midway Sailor and San Diego City Firefighter / Deputy Fire Marshal, I have been witness to many tragedies and experienced my own struggle with trauma, both physical and mental. Yet through my own journey of PTSD and chronic pain from 19 surgeries due to injuries sustained on the job, I have prevailed by seeing myself NOT as a victim, but as a Hero. It is my life mission to help other heroes and families by giving them the hand up that I was blessed to receive and to NOT allow another Hero and his or her Family to go through what my family and I went through. I founded this business simply as one Hero helping another Hero.

I am humbled and honored to be the Founder of H3 Heroes Helping Heroes 4Life on a mission of Genuine Goodwill reaching out with a hand up to Heroes and their Families who need our help.


Alright, so for those in our community who might not be familiar with your business, can you tell us more?

H3 Heroes Helping Heroes 4Life is a grassroots Social Enterprise and nonprofit (501(c)(3) #83-3012642) that offers an  A-Z Solution for a C.U.R.E. (Creating Unity Reaching Everyone) to Veteran Homelessness starting in California, the state with the MOST Homeless Veterans in America at 12,000 of the total 60,000!

Our Vision is to ignite a sense of purpose, champion success and drive measurable results to homeless veterans of the US Armed Forces and their families. Through education, targeted fundraising, and serving the community as one, H3 aims to improve the overall health and restore a sense of dignity to our veterans living in unfavorable circumstances.

H3 is the result of a long and varied history of military and public service, business, special events, project management, and nonprofit work. After military service, I attended San Diego State University and was awarded a Certificate of Completion in Project Management where I studied models and worked to develop a complete “social enterprise” business plan — before it even had a name!

As a Social Entrepreneur, I created GLOBO Universal (Genuine Love of Our Brothers and Others) and formed a successful clothing line, GLOBOGear. I helped to found the movement and clothing line Eracism, defined as “the removal from existence of the belief that one race is superior to another.” I have developed and implemented several projects for social impact and managed eco-friendly programs, including Green Up California and Waste Free America and served on nonprofit boards for Jr. Seau, LaDanian Tomlinson, and Terrell Davis.

As a Social Enterprise, H3 raises its own money to fund our programs through a variety of goods and service projects that includes our United We Band ~ United We Stand (TM) collection of custom apparel and accessories.

Today we are blessed to offer a unique hologram silicone band in our United We Band ~ United We Stand line that raises funds at 100% of the proceeds for our Homeless Veterans Project ~ 4Life starting with the first of its kind and only “Rolling Stand Down (TM)” in the country that solves vital needs for Homeless Veterans and their Families, as well as other unhoused, underserved, and vulnerable communities.

The Rolling Stand Down Extends the once-a-year Stand Down for Veterans to the other 362 days, delivering Mobile Hygiene Units, our CHOW Truck supplied by our Community of Community Gardens, a Resource Bus with telemedicine, housing, legal and employment services for our veterans, and a Pop-Up Care Village with food, clothing, toiletries, haircuts and COVID-19 testing and vaccinations.

As BOTH a Veteran and 1st Responder, I am able to fully embrace the needs and struggles of the Veteran community in my military hometown of San Diego. I am keenly aware of the plight of Veteran homelessness in America. Our goal is to FIND the Veterans and their Families who have found themselves in humbling circumstances and restore their DIGNITY with a hand up to their service connected benefits. We want to get ALL 60,000 off the streets FOR GOOD — and especially the 12,000 here in California alone! — and help them become assets to society once again.

I am proud of our mission to serve and support 1st Responders and Veterans & their families suffering from the silent wounds of 1st-Hand and 2nd-Hand PTSD by offering a 4Life~line (TM) to solutions for healing that moves them past PTSD to PTG ~ Post Traumatic Growth.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Some of my favorite spots in San Diego are attached to great memories. I would take my friend First and Foremost to see my majestic “Ole Lady”… the U.S.S. Midway. She was my home away from home for four years while stationed in Yokosuka, Japan. I later served on the committee and spoke to the commission in a decade-long fight to bring her home to San Diego as a floating museum. It would be an honor to give my friend a first-class tour to experience “Midway Magic.”

We would take a visit to Little Italy and to the Firehouse Museum to honor my public service career as a Firefighter and De;uty Fire Marshal. We could walk the streets and talk about my time hosting the bi-annual Labor Day Stickball Tournament with our brother and sister Firefighters from NYFD.

My favorite spot to eat is World Famous restaurant and then a walk along the beach to enjoy the Pacific Ocean. Finally, if the Padres were in town, we would ride the trolley and take in a ballgame at PetCo Park.


The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to shout out all the Heroes living in humbling circumstances, waiting for a hand up as I was given. They are my inspiration to dedicate my life’s mission to do all I can to make sure no Hero and Hero’s Family has to go through the challenges that my family and I have been through. I want them to know there is hope and healing on the other side. With help, every Hero can reclaim his or her dignity and move from PTSD into PTG, Post-Traumatic Growth.

Website: www.heroeshelpingheroes4life.com

Instagram: https://www.instagram.com/h3heroes4life/

Linkedin: https://www.linkedin.com/in/mark-george-84810210/

Twitter: https://twitter.com/H3Heroes4Life

Facebook: https://www.facebook.com/H3HeroesHelpingHeroes4Life

Image Credits
Moments of Your Life ~ Photography

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