We had the good fortune of connecting with Madison Catania and we’ve shared our conversation below.
Hi Madison, can you walk us through the thought-process of starting your business?
I always had the desire to be an entrepreneur, but as I got older and a bit further along in my career, I didn’t know if that would be the case. I was, perhaps for the first time, feeling really fulfilled by my 9-5 which consisted of producing a range of top-charting podcasts. However, when I had the idea for my startup, the more I spoke to friends and family, the more I realized this idea was different from previous ones. I could tell that others were excited about it, too, and that it could go from an idea to a business. I decided that if I didn’t take the leap to start the business based on this idea, someone else would, and I would likely have to watch them succeed knowing it could have been me.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am the co-founder and CEO of Wildcast (gowildcast.com) which is a networking platform for those within the podcast industry. While working as a podcast producer at a network, I realized the need in the quickly growing space for a community hub where podcasters could connect with other podcasters, find guests for their shows, and generally become better creators. Our platform launched in late 2020 and we recently reached the 3,000 user mark. During the process of launching and building our business, we’ve definitely run into obstacles from marketing, to fundraising, to positioning ourselves against competitors. We’ve ultimately stayed true to our vision: to bring people in the podcast space together under one common camp where they can connect and collaborate. We know so many podcast guests and potential guests out there have an important story to share; we want to help them find the right outlet for their stories. We also want to help independent creators grow their craft in a quickly evolving industry. We absolutely love podcasts, and want to help more people get them out there! What stands out to me as the most important lesson along the way is that it’s up to you to take the next step. Even the most accomplished people and entrepreneurs have doubts and don’t know the “right” answer, but it’s all about deciding what the right answer is for you and your team.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in Bird Rock so we’d definitely grab some breakfast at Wayfarer and some Bird Rock coffee before we head down to the water. During the evenings, I’d bring a friend to check out a few different spots in Little Italy – a drink at Craft & Commerce followed by dinner at Juniper and Ivy. I’d of course also want to introduce them to The Taco Stand (La Jolla in particular) and take them to Buona Forchetta. While waiting to be called, you would find us across the street at Kindred. We’d also go on a “hike” at Torrey Pines, likely followed by a drive along the coast of Encinitas!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to dedicate this shoutout to Clio and Nadine, the badass women behind the Podcast Nation network who have so inspired me to follow my passions.