Meet Loren Ross | Digital Marketer, Aspiring Cult Leader

We had the good fortune of connecting with Loren Ross and we’ve shared our conversation below.

Hi Loren, what was your thought process behind starting your own business?
So I finally worked at my “dream” marketing firm, the title & size of clients I had always wanted. A job at a larger firm that had much sexier tools and bigger clients. I was on my way! I would soon be working for a huge firm, working 13 hour days, driving a $100,000+ car and raking in the dough!

After about 4 months of working there the excitement waned. I looked around at my life, I had the title I wanted, I had promises of promotion, bonuses and equity options. I was on my way to being the successful business professional.

On paper, all of my boxes were checked. What else could I possibly want?

I felt empty, I recall sitting in parking lots on my lunch break desperately trying to figure something out. A way out of this, a solution, anything…

I would listen to motivational speakers, desperately trying to fix my mindset. Maybe that would fix my mood, maybe it’s just me. Maybe the emptiness I felt was just a phase. Maybe everybody else feels this way too?

I searched and searched for a fix.
I felt inauthentic, and my heart wasn’t in the work I was doing.

One Friday I recall my manager coming up to me and saying “If you continue to wear that, you’re not going to be working here much longer.” I looked around trying to figure out what she was referring to. She pointed to my Hawaiin shirt. The vibrance of which was only surpassed by its tightness. I loved that shirt, and this was the final straw.

I love that Hawaiin shirt

A Week Later I Put In My Notice
Right away I started doing UberEats to supplement my income while I built my own digital marketing business. I would work on my business during the day, then do Ubereats in the evening. I still recall the warm summer nights driving through neighborhoods with my windows down, listening to 4 hour work week and any other audio about being a digital nomad.

Having only the vaguest idea of how my business would work out, but excited as hell to be free!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started my business LRoss Marketing Consulting in July of 2019

A lot of people can get your website to rank, but they have no idea how to turn website visitors into customers, at LRoss Marketing Consulting we can do both.

We are certified digital marketing nerds who have mastered marketing strategy & consumer psychology principles to turn website visitors into leads for small & medium-sized businesses serious about their brand.

We do things the right way. We are studying and improving our processes and strategies daily to ensure your businesses digital marketing is leagues ahead of your competitors.

We believe in being relationship-centric, transparent, and relentless in finding the best way to drive new customers to your door.

I got here today largely due to my network, and as mentioned my mentor Randall helped me a lot.

It was difficult to get the ship moving that first year or so, but after that as long as you focus on great customer service & results the machine begins to pick up it’s own momentum.

One of the biggest issues I face today is management of employees, as time goes on you’ll realize that skills and things you never thought about are as important (if not more) than your subject matter expertise.

Viewing obstacles as opportunities to grow rather than problems is key to fixing them.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I currently live in Medellin, Colombia so I would say we’d head up to Colossal Restaurant which has an open patio that sits high up in the hills, overlooking the entire city of Medelllin. It’s a magical place.

After that I’d rent a car and head up to Jardin in the mountains. It’s a small colonial town surrounded by massive mountains & coffee farms. The town is picturesque, sitting in the valley surrounded by lush green, jagged mountains.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Randall Hartman at Groundwrk web design is a huge factor in where I am at today. Most of the books I read that helped me with managing people came from his recommendations.

He was my boss at my first digital marketing firm, and now is a close partner of mine. I owe a lot of my success to him.

Having solid relationships for folks in complementary services / products is huge in business success (particularly B2B)

Website: lrossmarketingconsulting.com

Instagram: officialdigitalnomadlifestyle

Linkedin: https://www.linkedin.com/in/loren-ross-356a03123/

Facebook: https://web.facebook.com/groups/327920982044468

Youtube: https://www.youtube.com/@officialdigitalnomadlifestyle

Other: In addition to my digital marketing company, I have another brand I started for tips & inspiration for existing and aspiring digital nomads, and my socials are all related to that brand. If you’re looking for a great place to digital nomad, or would like to learn how to work in different timezones / start a digital marketing remote job check out my website here – https://digitalnomadlifestyle.com/