We had the good fortune of connecting with Liz Cortes and we’ve shared our conversation below.
Hi Liz, how has your work-life balance changed over time?
Working with your spouse comes with many challenges especially if you had your own business before. Extra arguing and the power struggle can make you want to quit. That’s why having a healthy work life balance is so important. When I first started working from home 10 years ago the sun would blare and I’d close the blinds in my office as it got closer to sunset. I’d keep working saying just one more task. 5 years passed then one day I realized if I would have gone outside just 10 minutes after closing the blinds, I would have saw a beautiful ocean sunset every evening. Now, I stop working by 4:30 PM to cook a healthy paleo dinner then most nights Robert and I sit on the balcony talking about what we learned that day. I try to get outside for a walk or bike ride daily after lunch. When I take time to have work life balance my days are more fun and peaceful.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
It was 5 years ago, my husband Robert and I were angry since our previous employer gambled away the company money and let go of half of their staff. We had all the account logins and there were days we both wanted to click the button that turns off the auto billing or email the 50+ clients we personally brought to the company telling them to switch to our local marketing agency we were launching. But we never gave in. I’m so proud that we stayed honest and there are no regrets when transitioning from the other company. Each month we continued to work with 1-2 new clients helping their website and blogs get on page 1 of Google. It wasn’t easy but we were building our resilience muscle. Mastermind leaders and business coaches would tell us to only work with 1-3 different types of local businesses but at any given moment we’d be working with 10-15 different industries. I’m glad we didn’t listen to that advice and only work with dentists. By getting a variety of local businesses on page 1 of Google we get results quicker for clients, we understand their customer journey, and it’s what is getting us through this recession. We only had a handful of clients downgrade on services while they waited for the PPP or SBA loan to come in. As we look to the future, I’m really excited to help more local businesses and couples that work together. with these two new services. FIrst, we are launching a podcast called Local Business Love. We will be interviewing couples that work together and share some recorded coaching sessions. We want to make it fun by spotlighting the little guys who are making a difference in their city. Second, coaching is something I love doing since my gymnastics coach didn’t show up to practice and at 14 I jumped up to teach the class. I continued coaching for 16 years but took a break to focus on growing our marketing agency. This year, I became a certified business coach and will be working with a small group of San Diego businesses that just can’t seem to get passed that 1 million in revenue mark over the next year. These two new services will allow us to help more local business owners and marketing managers that normally couldn’t afford our services. We have 30 clients who made it through this pandemic because of the strong marketing and business strategies we helped them implement. Can you tell I’m just really excited to pass these strategies along?!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
When people come to visit we drive to El Pescador in La Jolla to get a crab sandwich with avocado and a salmon salad to share. Then go to my favorite beach to watch the sunset, Windansea Beach. I make sure to pretty much always have my Tommy Bahama beach chairs in the back of my SUV because those wooden benches aren’t comfortable. As soon as we get our feet in the sand my friends always take a photo for their Instagram stories. I love sharing this memorable moment with them and as I talk to them over the months or years they remember when I took them to this beach.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Waking up before sunrise and enjoying a quiet morning is the habit I learned from my mom. She homeschooled us 4 girls and taught us multiple ways of how being disciplined would help lead to daily success. When we started going off to college she became a special ed teacher and continued to teach her students the importance of working hard and being proud of what you do. Even though she is no longer here on earth, I still think of her every morning as I enjoy a cup of tea and listen to all the birds sing with excitement that it’s a new day.