We had the good fortune of connecting with Katie Morone and we’ve shared our conversation below.
Hi Katie, we’d love to hear more about how you thought about starting your own business?
To be completely honest I didn’t intend on starting a business, it evolved into one over time. I had another job – dancing professionally with a local ballet company – that left me feeling creatively unfulfilled in a very personal sense. While I loved my job it didn’t leave room for me to create what I wanted. As a dancer your constantly bringing someone else’s vision to life. So in my spare time I started drawing. Somehow, I don’t quite remember how, those drawings turned into cards and it just felt right. Stationery encompassed everything I loved – personal creativity, paper, design, meaning, connection, and on top of it all the stationery community is amazing; supportive, and lifts each other up. Overtime as I got more and more interest I decided to take the leap and two years later here we are!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
One of the things that sets L&K apart is that I have a ballet background. Ballet is built on line, shape, and form, and all of those same principles exist in the design/stationery world as well. When you step on a stage you’re using those main three things to evoke emotion, feeling to your audience. With a card you’re doing exactly the same thing, the medium has just changed. Like I said earlier I love how stationery combines all these things. That said, this biz wouldn’t be here without ballet. Both ballet and business are rigorous, unrelenting, you can’t give up. I wouldn’t have the determination to keep going if it weren’t for ballet. It definitely hasn’t been easy. There’s been big battles with imposter syndrome – I’m a dancer what am I doing with a stationery line? That type of thing. But overtime I’ve learned that everyone goes through that and going through that leads you to the other side – the side with confidence and assuredness that you really are good at what you do, that you have something new & original to offer the world.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hmm it would definitely depend on who was visiting but if we’re going places I love I would say we’re probably starting by staying somewhere near the beach. Since I’m a stationery nerd we would visit some of my favorite local shops like Sweet Paper in La Jolla and Seaside Papery in Coronado. Since we’d be by the beach we’d probably hang out there for a bit, relax some of those days away. We’d need some refreshments eventually so we’d head to Communal Coffee and check out the plants, my current weakness, at North Park Nursery which is right next door. Spring is right around the corner so we’d definitely go to the Flower Fields too, frolic in the flowers. Dinner would be local I think depending on where we ended up on any particular day; we’d find a spot that looked promising and try it out.
Who else deserves some credit and recognition?
Ohh love this! I’ve definitely had lots of help along the way but the person who stands out is someone I consider a mentor. She was the one said, “what are you waiting for!?” when I was thinking about turning Line & Kind into a legit business. She helped instill confidence in me that my work was, dare I say, good and original. She was (and is) the one who is constantly checking up on me to make sure I’m making progress. While I’ve worked closely with several other small business owners, who I’ve learned a lot from, she has gone the extra mile & is constantly there for me. I’m not sure L&K would have happened the way it has without her.
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Sam Zauscher | Society House