We had the good fortune of connecting with Kaitlyn Walls and we’ve shared our conversation below.
Hi Kaitlyn, what role has risk played in your life or career?
I never considered myself to be a risk taker. I always thought of myself as someone who played it safe and did everything by the book. But over the course of 2020 I have been able to reflect on my life choices. One thing I realized about myself is that I actually have taken risks. I would say now I am a risk taker. I take calculated risks. I used to have a negative association with “risk taking”, but I realized that it’s really all about perspective. I think risk is essential. I feel it’s a necessary part of life, because why on earth would you play small when the earth is so vast? Anything we desire is possible. Possibilities add variety to life and allow you to test yourself beyond your wildest dreams. I no longer look at risk taking negatively anymore. I rely on my intuition to guide me to make a decision and I trust things happen for a reason – even when things don’t go according to plan. I decided in late 2019 that 2020 was the year that I was going to leave my comfort zone and do the things that down right scared me. After making this oath, I went to a Sexy Heels Dancing Class and I posted my very first video on Instagram. This video came after a year of not posting myself, let alone even talking about the fact I had a business. These were huge risks for 2 reasons: 1) My naturally shy & quiet demeanor made me very uncomfortable dancing in front of strangers, especially in a class designed to make you embrace your sex appeal and 2) Showing my face on Instagram after a year of never referencing my business terrified me. I always considered myself a behind the scenes kind of girl, but I knew growth was a greater reward than holding onto my fears. I’m someone who likes to try new things, think outside the box and hell, create a career out of the ideas that laid dormant in my mind for so long. Since 14 years old, I’ve known I wanted to be entrepreneur and I had every intention on starting a business after I worked for a cooperate job for a few years. Life had other plans and instead of that I created my own job and begin to work for myself about 6 months after graduating college. I promise you that was nowhere in my plans to start a business at 21. I wish I could tell you how the idea crossed my mind, but I truly don’t remember. Starting your own business is a risk for sure. It’s taking a leap of faith and jumping all in off the strength of you just believing in yourself, unwaveringly. It sounds simple, but that’s pretty big time stuff. Having the idea to start the business as well as actually go through it and make it work 2 years later. I’m currently in my third year of business and I have no intention on slowing down anytime soon. I’m investing myself, doing the work until the life I dream of becomes. reality. I moved across the country from Maryland to California a year after graduating. To some this isn’t anything that stands out, but from where I come from it’s a risk because not many people move out of state. I think comfortability is huge and it’s hard to move out of that zone when you’ve been in it for so long. Growing out of this comfort mindset ultimately lead me to create my oath. I majored in a creative field, TV & Film Production and took the chance of doing something completely different from what I’m doing now. I cut my hair because I didn’t want to stay the same forever. Not only was that a non-traditional route, my career choice is, too. Throughout the process of getting here I realized that not everyone understands my choices or celebrates them, but that’s okay because they are risks that I can live with. Ones that I’m proud of. Taking risks makes life worthwhile. I’m surprised I choose this question, but it spoke to me and where I’m at in life now. The idea of playing it small in a sea full of possibilities to be manifested, opportunities to be had and growth to have been achieved – fighting through the fear is worth all of that. I guess what I’m saying is, I would rather take the risk, try and know that it didn’t work out, rather than wishing I had.
What should our readers know about your business?
I’m a Brand Web Designer. I help soul-driven women package their magic, aka their expertise, through storytelling, design and brand strategy. What sets me apart is my unique experience of combining business strategy and intuition into business to help womxn do the things they love and the things that make them feel damn good. I help guide my clients to using their intuition to asses what works for them and to take what resonates while leaning into who they are. I’m different than other brand & web designers because I lead with intuition & incorporate mindset into my business. My goal is to elevate their brand and overall well being, because of how I look through the world as an observant introvert. I got to where I am today through trial and error. Safe to say it was not an easy path. I’ve always been a creative and each year since I was a kid I’ve changed my career choice. In 7th grade I wanted to be an actress, but by senior year I was set on being a criminal prosector. It wasn’t until I got to college where I majored in Criminal Justice, then Psychology, and TV & Film. If changing my major wouldn’t have set me back another year, I would have changed my major again to English with a focus in poetry or creative writing. Anyway, by the time I graduated I didn’t want to pursue TV/Film. I had a few social media internships that allowed me to leverage that experience in order to secure my first post grad job as a Social Media Manager. I was unexpectedly let go from this job two months in. I then took the freelance route, starting my own Social Media Company using sites like Upwork and Fiverr to get clients. About a month in I landed my first client. By month two, I had two clients. It felt good and I felt like I could actually work for myself. About seven months into the year, I decided to pivot. I had more of a passion for graphic design and thankfully I had been learning how to design since 2017 as a hobby and passion project. I switched my business idea, hired a coach and begin to get clients as a Designer. Fast forward to 2021 I’m a Brand & Web Designer where I help my clients through creating an experience that will elevate their brands and in turn, their lives! I’m most excited about relaunching my business with a new look and feel that I believe will truly speak to heart-centered womxn because I’ve been putting my heart into it. One of the biggest lessons I’ve learned and what I want to know about my brand and story is that it started as a seed. It was an idea that I planted, watered, and nourished until it blossomed. I want the world to know to plant their seed, water it and continue to nourish it until it blooms because it will. Having a little faith and doing the work goes a very long way. I created my business to show people that you can live a life you desire, that it’s possible to manifest exactly the life you want. I created my business to show people that you can create your own job, you can do what you love and still be wildly successful beyond what you even dreamed of, that you don’t have to settle in your life because manifestation is real. I want people to know that because it’s possible for me, it’s also possible for you.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh I love this question. I’ve only been in San Diego for about a year, but I think I have enough places. On Monday we would eat at Kuchi Sushi for lunch Surf & Soul for dinner. We would hit up Coronado beach to join the enjoy the scenery. On Tuesday we would eat at Crab Hub for lunch. Vegan Thai for dinner, and Baby Cakes for dessert. Sunset cliffs during the sunset time to watch the waves and water as well as the sunset change colors. On Wednesday we would eat at Rubios for lunch, Cava for dinner and finish up dessert with Extraordinary Banana Pudding. Eden the flower shop in Hillcrest is the place to hang out on this day. On Thursday we would eat Shot Caller for lunch and Loving Hut for dinner followed by Baby Cakes for dessert (yes, again because it’s that good). We’d explore stores around the North Park and Hillcrest Area stopping in cute stores. On Friday we would eat Sips Vegetarian for lunch and Layla’s Jamaican Food for dinner followed by Nothing Bundt Cake for dessert. Lastly, we’ll finish off the week by visiting Fashion Valley Mall to do some shopping for the upcoming Summer season.
Who else deserves some credit and recognition?
I want to dedicate my shoutout to Reggae Fit San Diego, the place I did the Sexy Heels class and stepped outside my comfort zone. I want to also send a special shoutout to my favorite book the Alchemist. It’s the first book that showed me that I can create the life I desire. Lastly, I want to send another shoutout to my Junior year scriptwriting professor, Mrs. Sanders who doesn’t even know it but she completely changed the way I view the world and the way that I think.