We had the good fortune of connecting with Justin Frank and we’ve shared our conversation below.
Hi Justin, is there something you believe many others might not?
I think a lot of entrepreneurs get caught up in the details and overlook the big picture. Trying to work on and perfect every little detail can become overwhelming and even detrimental. I believe in the make it happen and constantly improve along the way mentality. For example, our first day wasn’t perfect, but we opened anyways, and got better each day. I think that was better than holding off and waiting until everything was perfect, because in reality, it’s never going to be perfect.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Bread and Cheese started with me and my partner and a tent at the farmers market. Three years later we had 2 restaurants, 5 tents, did the biggest festivals in Southern California, and had 20+ employees. There were a lot of factors that led to our success, but there are two that I think really made a big difference. Quality food and simplified operations. As we created our menu we didn’t only focus on the food, we also focused on how the food would be executed. By focusing on both of these, we were able to create systems that were easy to train and learn. From loading equipment, to packing coolers, to setting up a tent at a farmers market and even our cooking process. We streamlined everything to make it as simple as possible. This allowed us to maintain high quality, and be able to really crank out massive amounts of grilled cheese sandwiches. And most importantly to grow quickly because we knew our team could execute without us.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite things to do are to eat, drink and be outdoors. San Diego is perfect for that! A couple of my favorite outdoor activities are: The bike ride from Pacific Beach to Ocean Beach Frisbee at No Surf – a beach you have to hike down to in Point Loma Disc Golf at Morley Field Dog Beach in Del Mar Hiking Potato Chip Rock, Cowles Mountain or Iron Mountain Favorite Casual Food: Bread and Cheese Eatery (East Village) – Grilled Cheese Rubicon Deli – Bomb Sandwiches Tajima – Best Ramen in San Diego Crack Shack – Fried chicken Favorite Restaurant: Madison (North Park) Cucina Enoteca (Del Mar) Campfire (Carlsbad) Herb and Sea (Encinitas) Born and Raised (Little Italy) Breweries: Modern Times Burgeon Brewery
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a big shout out to my wife Lorenza! From day one she has been super supportive of me and the business. From constantly giving input on menus, website, pricing to holding down the house when I have long days, she’s always done it with a smile. I can honestly say I wouldn’t be able to do it without her. I’m very luck to have her!
Linkedin: Justin Frank