We had the good fortune of connecting with Jovaunee Pierre and we’ve shared our conversation below.

Hi Jovaunee, what was your thought process behind starting your own business?
I started my own business because I wanted to have something that I can grow and build for my children. At the time when I started Misunderstood Tribe a group of friends and I were spending a lot of time out around the beach. From the time we spent our families got really close. That’s when I decided to create Misunderstood Tribe. I was inspired by my new family. My new Tribe.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I want the world to know although we are all different. We are all connected. My brand Misunderstood Tribe represents that connection. Us humans are all one tribe we are just misunderstood. I’m extremely excited about the upcoming year and years to come because my business has gradually been growing. I’ve been receiving more support and more customers which is great. In the beginning of starting the business it was hard work I had to set up an online store. I had to create social media accounts for it. I had to build a following. At times I did get discouraged when I wasn’t seeing the results I wanted. But part of being successful is staying consistent even when the times are rough. I’ve learned that strangers are the best supporters.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
One of my favorite spots in town is a bar called The Grand. It’s a spot in El Cajon CA, that provides artist with a platform by allowing them to showcase their talents. They also do the same for comedians. It’s a great spot to network and do business.

My all time favorite place to visit in town is Belmont Park and Mission Beach. It’s one of San Diego’s main attractions being here since 1925. Their are different restaurants/bars right by the water. Great views, great vibes, great people.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
If I could name everyone vital to helping and mentoring me to where I am today , it would be as long as a Monday. My family, my best friends, my children. Everyone in my tribe plays a great role in my life. I’m inspired by my friends who I appreciate.

Website: www.misunderstoodtribe.store

Instagram: eastcountyemperor

Twitter: www.twitter.com/misunderstoodar

Facebook: Facebook.com/misunderstoodtribe

Other: www.misunderstoodtribe.com

Nominate Someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.