We had the good fortune of connecting with Jessica Alvarez and we’ve shared our conversation below.

Hi Jessica, can you walk us through the thought-process of starting your business?
Creating a brand of your own is a challenge in itself. But it allows you to value the time and dedication you give to this new baby. From my experience being in the retail industry for 15+ years, it allowed me to see many businesses from large corporations to small businesses, the growth and sacrifice a business can have in order to succeed. My passion for the beauty industry has allowed me to grow as an entrepreneur and as a person I must say. I value everything and everyone who has shown support for my love of art. I began my journey as a freelance makeup artist in 2013 and decided to leave the retail life to pursue makeup artistry. After many years of going back and forth with myself of starting a cosmetic business, I decided it was time to give life to my own brand, Amando Beauty.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I am a Makeup Artist and have my own lash & cosmetic beauty brand, Amando Beauty. I started off my business with selling faux mink lash strips. The perfect little eye catching accessory for any makeup look. As I learn more about the entrepreneur life, I have valued the time spent in researching and bringing ideas for the growth of my brand. As a business owner and a mom of 4, it is not easy to run a business on your own. It definitely comes with challenges but making an effort to see what works and doesn’t work for the consumer creates a different type of excitement that allows me to challenge myself more. I have a great passion for the beauty life and when I am given the opportunity to enhance someones beauty for a special event, the gratitude they give me and the reaction of their glam, encourages me to continue doing what I love and enjoy. I love to see and make someone else feel so good about themselves not only because I gave them a little more confidence but because they appreciate their own beauty.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love and enjoy evening walks along the beach. Its sound of the ocean and waves while seeing the sunset gives a little clarity of mind. it brings you to a complete relax mode that you wouldn’t think you’d need. Manhattan Beach, Hermosa Beach and any other beach along the South Bay area is gorgeous for a hangout. Great restaurants & bars to grab a bite along the piers. Honestly, for me, I have an amazing time catching up with friends or family. Their company and their vibes makes any place fun!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I am lucky enough to have a partner who encouraged me for years in creating my own business. I am also blessed to have the support of family members & very close friends who are constantly pushing me to achieve my goals. My kids are my #1 fans.  THANK YOU to everyone who has contributed to my dream!

Website: dollmeupjessica.com

Instagram: @dollmeupjessica ; @amandobeauty_dmuj

Yelp: Doll Me Up Jessica

Image Credits
Glow Studeo Alexia Carroll

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