We had the good fortune of connecting with Jeanine Ertl and we’ve shared our conversation below.
Hi Jeanine, do you have any habits that you feel contribute to your effectiveness?
Out of all of of my habits, I think that being persistent is likely the one that has brought me the most success. It has led me into year 5 of my business and into a space where I can confidently say that it’s continued successful growth is inevitable…if I only continue keeping at it. Sometimes this determined tenacity keeps me plucking away at a problem that I know is solvable. Think: long nights with an excel spreadsheet. Other times it’s the determination to keep trying, even when things aren’t working the way I’d envisioned. This is apt to happen pretty much daily. And I think, most crucial, is when this persistence keeps me returning to the table, even when I feel low, ask the big questions, find uncertainty, and, after a break to get grounded, reflect and dream, resume to pick myself back up and keep going.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started my small business, ANINI Designs, 5 years ago. I spent a lot of time dreaming it up, planning its name and logo, and wondering where it would lead. But truly, one of the hardest parts of doing anything in life is the first step — getting started. And I was no different in finding ways to procrastinate the challenge of getting started…until I finally did. And although each of the values I run my business with serves me well, two, in particular, have most helped me find success. One value is steadfastly committing my entire business model to this incredible planet, our Earth. I’m always looking for ways to be more sustainable and eco-friendly, whether it be in my own art practice and methods; expanding, and at times reducing, my offerings; and in selling and shipping Handmade, Handwoven, Hand-Dyed Goods and Natural Dye Supply all over the world. The second value I launched with was holding firm to the idea that I didn’t have to know everything all at once. That I could find a starting point in that moment and then continue developing, learning and growing as I went. For me, that ended up being a singular point followed by new growth and ideas each year. Where in year one I sold one product — Handwoven Textiles — Natural Dye now makes up a huge part of ANINI Designs, as I offer learning opportunities with Natural Dye Supply, Hands-On Kits, and Local Workshops. And today, even as society is making some very big shifts to accommodate our current situation, I feel grateful to have this concept of fluidity in my business that allows me to keep envisioning new ways to grow, serve and offer more diverse options of natural fibers, goods and handmade learning opportunities to everyone. If you’re interested in learning more about eco-crafting, weaving and natural dye, let’s connect on Facebook or Instagram, or pop over to my blog at https://ANINIdesigns.com/
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being born and raised in San Diego, leaving for my studies and experiences beyond, and returning as an adult with three kids, I can hands-down say that any San Diego itinerary I plan will always be packed with plentiful outdoor activity (’cause the weather is most-always beautiful and the outdoor options are endless), mixed with epic eating experiences.
My favorite activities to do outdoors here include long, meandering walks, awesome hiking, taking in gorgeous views and outdoor eating, picnic style.
Places to do all of these include:
Long Walks — the Pacific Crest Trail up in the San Diego Mountains (so many places to pop on for a gorgeous, scenic hike); most any beach or bay waterfront in San Diego County; Downtown San Diego Waterfront; Liberty Station, Point Loma Awesome
Hikes — Eagle Rock, Warner Springs; Cuyamaca Peak, Cuyamaca State Park; Palomar State Park; Mount Laguna, Cleveland National Forest; Ghost Mountain, Borrego State Park Gorgeous
View Points — La Jolla Cliffs and Cove area; Sunset Cliffs, Ocean Beach; Cowles Mountain, San Carlos; Mount Helix; Cuyamaca Peak; Sky Sailing at Warner Glider Port; Cabrillo National Monument, Point Loma
Picnic Time — Balboa Park; Embarcadero Marina Park; La Jolla Shores or Cliff/Cove; Presidio Park; Mission Bay; Cuyamaca State Park; Mount Laguna State Park
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m incredibly grateful to so many people in my life. The more I’ve mustered the courage to put myself out there, the more they have stepped up to support me in so many ways, expanding my idea of what true success looks and feels like. After having the ability to stay at home to raise my three kids these last 15 years, venturing into starting and running my own small business has been a huge learning curve. But for all of the moments that I have worried about taking too much time away from my family, they are my biggest supporters in life and make me so proud to keep on building nad dreaming and keeping on. I also feel grateful to live in such a vibrant, energizing part of the country where I can settle into my home in the San Diego mountains and then head down into the city in the same breath and connect with friends and family, awesome organizations like the San Diego Craft Collective and the Textile Study Guild of San Diego, and such diversity in people and Nature.
Jeanine Ertl, Joshua Ertl