Meet Jairo Guerrero | Electronic Music Artist, Producer & Sound Explorer

We had the good fortune of connecting with Jairo Guerrero and we’ve shared our conversation below.

Hi Jairo, why did you pursue a creative career?
The correct question would be why I decided to develop myself artistically or creatively? The artistic and the creative are gifts with which you are born, they live in you, asleep, until you allow yourself to wake up in your vocation, to begin to walk that way.
It has to do with “being true to oneself”, without fear of disengaging from the status quo that often dictates family, environment or fear.
It has to do with the imperative need to create, to express, to be able to generate a dialogue and a connection based on self-expression, to also seek perpetuity and timelessness. It has to do with transcending more people through one’s own art.
It has to do with being free.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My art is sound and Music and being able to communicate through it. I managed to develop a unique and inspiring project called Techxturas Sonoras, which has to do with the literary memory of Mexico reinterpreted through the electronic music that I make. A project of which I feel very proud, because I managed to mutate from a conventional sonic sound and proposal to a much more conceptual path of electronic music, elevating what I do to a more transcendental level and with a high cultural value, which made it in a kind of legacy, voice and ambassador that interconnects young generations with literature, poetry and the written word (sometimes forgotten) of historical authors of Mexico as Octavio Paz, Juan Rulfo, Rosario Castellanos, Juan José Arreola, Jaime Sabines, etc, through a current sonorous language.
Techxturas Sonoras is an electronic tribute to the literary memory of Mexico.

I came to this project
Working hard, producing a lot, researching, exploring and having a restless mind that did not want to adhere to conventions.
I learned from my teenage artistic life, that the road less traveled not only gives the best results, but it is where you find what makes you unique

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Being in Mexico it is not difficult to give you a unique experience. In a week it would be primarily an encounter with gastronomy and history. The epicenter of the experience would be Mexico City, its museums, knowing the work of the great muralists like Diego Rivera or Siqueiros, also what Frida Khalo did. Walking its streets is walking among romantic, neo-Gothic and neoclassical architecture.
Mariachis to the rhythm of some tequilas are included.
You cannot miss Coyoacan, San Angel and Xochimilco and the Reforma corridor from the Museum of Anthropology to the Zocalo Captalino.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
should in first place, thank God for giving me the lucidity to create day after day. To my parents who never stopped me in the desire to create and my artistic search even without fully understanding my path, and to my wife, who by giving me her love, kindness, support and interest in what I do, feeds my creative engine.

Website: www.soyjairoguerrero.com

Instagram: https://www.instagram.com/soy.jairoguerrero/

Linkedin: https://www.linkedin.com/in/jairo-guerrero-25671419/

Twitter: https://twitter.com/SoyJairoBliv

Facebook: https://www.facebook.com/SoyJairoGuerrero

Youtube: https://www.youtube.com/channel/UCitz6YLDd58Gz_BbARAqVpA