We had the good fortune of connecting with Jackie Gonzalez and we’ve shared our conversation below.
Hi Jackie, how do you think about risk?
I’m a calculated risk-taker, eclectic user of information, and a strategic thinker with intense curiosity.
I am very passionate about discovering new places, people, businesses, and sharing ideas, so when ideating and strategizing for clients, I use culture to push things forward, equitably amplify diverse voices, people, businesses, and celebrate the luminaries, creators, and storytellers pushing their industries forward.
I’ve always believed in gaining knowledge through experience. Sometimes getting uncomfortable and trying new things is scary, but after having evaluated all risks and there’s nothing to lose, then I say go for it. Trusting yourself is so important in decision making.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Cinemauto (the FIRST experience of its kind) is brought to you by JGL Creative. We’re an Independent, creative strategy agency, founded by Jackie Gonzalez, that specializes in creating impactful brand and experiential marketing campaigns for recognized lifestyle brands, products, and spaces through creative marketing, strategic partnerships, events, and non-traditional storytelling.
Through our Cinemauto community-driven cultural experiences, we create thoughtful, immersive events in pop-up environments, celebrating the art of storytelling through film, art, food, & entertainment. We foster inclusive programming, amplifying diverse voices, marginalized community stories, and a new generation of filmmakers.
Launched in April 2020, we have been featured by publications like Variety, LA Magazine, The Hollywood Reporter, Remezcla, USA Today, LA Times, LA Weekly, Restaurant Dive, and more.
Cinemauto, an ambitious and radical project that is breaking barriers, was born in the midst of a global pandemic. We re-introduced the drive-in theater in a modern, culturally relevant way marrying film, art, retail, and community, and shine a light on BIPOC and marginalized filmmakers, creatives, and artists who often go unnoticed and left out of the conversation.
In an effort to further energize local communities, aid in restarting community business, bolster connection amongst each other, and support emerging talent, we collaborate and support various community partners to share their stories, work, and offerings.
Navigating a new world during a global pandemic was very difficult. There is SOO much I learned about producing events during times like these, but can now take that experience and think in a different way. I’m a researcher at heart. I love reading and looking back in time to seek inspiration, and put some of those practices with a modern twist into my concepts.
I even had the pleasure of being featured as a speaker on a panel about rethinking drive-ins, drive-thrus, and parking in the Corona Virus Era, so I’m excited to be amongst the entrepreneurs, founders, and creatives who are shaping what the experiential world looks like and bringing cool experiences to fruition to bring the larger community together.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
There are sooo many places, but here’s a snapshot of what that week would be like…
– Vintage Shops and flea markets
– Gallery hop
– Museums; Hauser and Wirth, MOCA, Getty, etc.
– Chinatown for a culinary adventure
- Auragami- Aura photography
- Heaven’s Market for fun gifts and natural wine
- Now Serving for culinary gifts- books, food, ceramics, etc.
– Malibu for beach hangs
- My friend with Oyster Expedition is cultivating community through physical experiences such as hikes in Malibu with lunch on the beach after once a month, which is something I would want them to experience
– Los Alamos for a culinary adventure and wine tasting
-Grá (HiFi), they have the best sourdough pizza and a great selection of natural wines.
-Woon (HiFi), great homestyle Chinese Food, and a great selection of Natural wines. Probably the best vegetarian noodles I’ve had.
– Marvin (Fairfax) Great vibes, hearty French cuisine, and the natural wine flows
– Mazal (Lincoln Heights) The tastiest Israeli vegetarian food and great Natural Wines
_ Wife and the Somm (Glassell Park) Wife and Husband-owned restaurant with a dreamy patio, delicious food, and great natural wine.
– Eszett (Silverlake) The tastiest food by a wife and husband duo. Some of my favs include the fish filet sandwich, broccoli, big fries, and of course, fantastic natural wine
– Metztli Taqueria (pop-up) Delicious, innovative Mexican food with a modern twist on tacos, tostadas, quesadillas.
– Oui Melrose (Melrose) Insanely delicious laffa wraps, fish sandwiches, Khachapuri, and my favorite baguette in ALL of LA! My favorites include the octopus puttanesca, garlic shrimp, and falafel laffas. Also great for the dessert lovers, my husband says their donuts are insane.
– Musso & Frank’s is one of my ultimate favorite places in LA. I’ve been coming here forever and love everything about the Classic Hollywood vibes. The iconic red blazers the waiters wear, the dreamy decor, martinis, and the hearty food.
-Angelini Osteria makes me feel like I’m in Italy. The food, vibes, and energy are so authentic. My favorites include the branzino, arrabbiata pasta, and aperitivo cocktails.
– Kin Kan La- The best at-home dining experience, and excited to check out her new brick and mortar restaurant in Virgil Village
– Other Sushi Spots- Sushi Tama, Kazu Nori, Noshi Sushi, IZAKA-YA by KATSU-YA
– Courage Bagels- I shouldn’t be eating bagels or anything with gluten, but I cheat for these guys. This is the BEST bagel I have ever had. Fresh, fluffy, crispy, and burnt in the right places, etc. They have gotten much bigger, so expect a long wait.
-Tower Bar (West Hollywood)
– Chateau Marmont (West Hollywood)
– Lolo Wine Bar (East Hollywood)
– Holcomb (Highland Park)
– Tabula Rasa Bar (Hollywood)
– Melody Wine Bar ( Virgil Village)
– Picnics in the park
– Cinemauto Screening Experiences
– The Getty Summer Concerts
– Dinner parties with friends
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate my shoutout to my mom, who is my biggest supporter and cheerleader. I get my work ethic from her and can always count on her to push me and encourage me not to get into my head, trust my gut, and not let stress stop me from achieving my goals.
Professionally, I want to thank Ben Russo at EMC|BOWERY who was a great mentor early on in my career and taught me everything I know about entertainment Marketing and PR. We started out with a tiny team of just the two of us and together took many brands to the next level and helped the company grow.
And, to the special female duo who believed in my capabilities and took me out of my comfort zone, pushed me to be the best, grow professionally, and instilled my love for experiential marketing, Donna Graves and Kae Erickson, founders of N’Compass International.
Instagram: @gypsyjax @cinemauto_drivein @naturalwinebeauts
Other: My portfolio featuring select work- https://drive.google.com/file/d/1-H2VVLz281HpjWRGWfy751T0oToBky85/view
Photos by Amy Sussman/Getty Images Photos Joel Marasigan, Flashpoint Grafix