We had the good fortune of connecting with Genesis Velarde and we’ve shared our conversation below.

Hi Genesis, is your business focused on helping the community? If so, how?
I think the most powerful things that we possess are our thoughts and imagination. Without them, nothing could ever be created. Everything around us was dreamed up by someone at some point in time, then someone dared to make it tangible. Creative stories encourage the imagination muscle to be flexed. It can inspire the reader to ask the question, ‘What if?’ and from there that’s when possibility and creativity takeover and have a waterfall effect on all parts of someone’s life.

Alright, so let’s move onto what keeps you busy professionally?
Creating writing has always been important to me. While I have a regular day job in the marketing technology industry, storytelling to a broad audience makes me tick—and that’s why I decided to self-publish my first children’s book last year, ‘A Blessing In The Skies’. It’s about three friends in the sky who go through their own journey of self-doubt and realize that who they are from the very beginning is what makes them a gift to the world. My intention for the book was to remind ourselves that we can be kind through our differences. We were experiencing a tumultuous year and I just wanted everyone to feel seen. It was inspired from a story I had written in the 7th grade for a project, only this time I ended up rewriting it to make it rhyme and changing some of the elements. It was hard to get it focused and I spent a few weeks on it. But one night, I remember meditating on the intention for the book and the words just sorta came to me. I can’t explain it. After it was written out, I sent it over to my former colleague Rick Tinney and asked him to be the illustrator. The rest is history.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my friend was visiting the city, I would make sure that we had fun experiences that create long lasting memories. We would go on a hike on Cowle’s Mountain and see amazing views of the city, check out Old Town and eat fresh tortillas, walk across the Spruce Street Suspension Bridge and nerd out over the history of the neighborhood, and then take them to the Realm of the 52 Remedies—the coolest speakeasy ever.

Who else deserves some credit and recognition?
My mom and dad have always taught me to be grateful along the way. They are so kind, understanding, and compassionate. Success wouldn’t feel right without a sense of humanity—and they really taught me that those values are priceless.

Instagram: gennysaas

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