We had the good fortune of connecting with Ford Saeks and we’ve shared our conversation below.

Hi Ford, what role has risk played in your life or career?
Risk has been the cornerstone of my journey as an entrepreneur, speaker, and business growth accelerator. From an early age, I understood that success is directly proportional to the amount of calculated risk one is willing to take. My career is a testament to this philosophy.

Embracing Risk in Entrepreneurship
Starting my first business in my teens, I quickly learned that risk is not just a part of the entrepreneurial process—it is the essence of it. The ability to identify opportunities, make strategic decisions, and navigate the unknown has allowed me to found over ten companies, generate billions in sales, and help countless businesses grow and thrive. Every venture involved stepping into the unknown, but it also offered the potential for unprecedented growth and innovation.

Calculated Risks: A Strategic Approach
While many perceive risk as a leap into uncertainty, I view it as a series of calculated steps. Each business decision I make is grounded in thorough research, market analysis, and a clear understanding of potential outcomes. This approach has led to groundbreaking innovations, including three U.S. patents and numerous industry awards.

Risk in Digital Transformation
One of the most significant risks I’ve taken was diving into the world of digital marketing and AI integration. As the President and CEO of Prime Concepts Group, Inc., I’ve championed the adoption of cutting-edge technologies to revolutionize marketing and sales processes. Embracing AI tools and digital strategies was a significant risk, but it has paid off by transforming how businesses interact with their customers and streamline their operations.

The Reward of Risk
Risk-taking has not only been about business growth; it has also been about personal and professional development. Each risk taken has brought new learning experiences, forged resilience, and enhanced my ability to innovate. The willingness to take risks has allowed me to host FORDIFY LIVE, author books, and share my insights through global podcasts and training events.

Risk has played an indispensable role in my life and career. It has been the driving force behind my successes and the lessons learned from my failures. I encourage everyone to embrace risk, not as a gamble, but as a strategic tool for growth and innovation. Remember, the greatest rewards often lie on the other side of calculated risks.

For more about my journey and insights, visit ProfitRichResults.com and Fordify.tv

URLs:
– [ProfitRichResults.com](https://ProfitRichResults.com)
– [Fordify.tv](https://fordify.tv/)

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a Business Growth Expert, Hall of Fame Keynote Speaker, and Business Author, my mission is to inspire and empower businesses to achieve remarkable growth. At Prime Concepts Group, Inc., we specialize in accelerating business growth, maximizing marketing strategies, boosting sales, improving customer experience, and leveraging the power of Artificial Intelligence through customized workflows.

What truly sets us apart is our commitment to innovation and our holistic approach to business growth. We’ve pioneered cutting-edge strategies and developed products that transform how businesses operate and interact with their customers. Our expertise in AI integration enables us to create customized workflows that enhance efficiency, drive sales, and elevate the overall customer experience. This dedication to staying ahead of the curve ensures that our clients always receive the most advanced and effective solutions.

Proud Moments and Exciting Developments
One of the highlights of my career has been the development of three U.S. patented products. These innovations have not only driven significant business growth but also made a substantial impact in their respective industries. Additionally, hosting FORDIFY LIVE and The Business Growth Show Podcast has been incredibly rewarding. These platforms allow me to share insights, interview industry leaders, and reach a global audience, furthering my mission to inspire and educate.

Reaching this point in my career has been a journey filled with challenges, learning experiences, and unwavering determination. As a serial entrepreneur, I’ve founded over ten companies, each with its unique set of obstacles. Overcoming these challenges required resilience, strategic thinking, and a willingness to take calculated risks.

Several key lessons have emerged from my experiences:
Resilience is Key: Success often follows multiple failures. Each setback is a stepping stone to growth.
Innovation Drives Growth: Continuously seek new ways to innovate and improve. Staying relevant and competitive requires constant evolution.
Customer-Centric Approach: Understanding and prioritizing customer needs leads to long-term success and loyalty.
Building Strong Teams: Surround yourself with talented, dedicated individuals who share your vision.
What I Want the World to Know

I want the world to know that my journey and my business are driven by a passion for innovation and a commitment to helping others succeed. My story is one of relentless pursuit of excellence, continuous adaptation, and a deep belief in the power of calculated risk. Prime Concepts Group, Inc. is more than just a business; it’s a testament to what can be achieved with vision, dedication, and the right strategies.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend were visiting, we’d dive into the best spots in town. We’d start with a steak at Texas Roadhouse and drinks at Mort’s Cigar Bar. I’d make sure we’d catch a show at The Orpheum Theatre or other venues. We’d hike Sedgwick County Park, visit the Sedgwick County Zoo, and enjoy BBQ at Hog Wild Pit BBQ. We’d shop at Bradley Fair and dine at Newport Grill. For fun and golf at Auburn Hills. I’d love to go on a gravel bike ride on the rail trail, hang out at my pool, and wrap up with breakfast at Egg Crate Cafe, and last-minute shopping at Nifty Nut House. It’d be a week of great food, fun, and local favorites.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Success is never a solo journey. Throughout my career, I’ve been fortunate to have the support, mentorship, and encouragement of many incredible individuals and organizations. Today, I’d like to dedicate my shoutout to a few key influences who have been instrumental in shaping my path.

Mentorship:
Firstly, I want to recognize the mentors who have guided me along the way. Les Brown, Randy Gage, and Tony Robbins have been pivotal in shaping my mindset and approach to business. Their teachings on personal development, resilience, and strategic thinking have provided me with the tools needed to navigate the complexities of entrepreneurship. Their wisdom and inspiration have been invaluable to my success.

My Lovely Wife:
My wife has been my rock throughout my entrepreneurial journey. Her unwavering support and belief in my vision have been a constant source of motivation.

Professional Networks:
The Entrepreneur’s Organization (EO) Forum members have been a significant part of my professional growth. The collaborative environment and the shared experiences within this community have provided invaluable insights and support.

The Prime Concepts Group Team:
Lastly, I want to acknowledge my incredible team at Prime Concepts Group, Devan Horning and Crystal Andrus. Their dedication, creativity, and hard work are the driving forces behind our success. Each brings unique strengths and perspectives that collectively propel our company forward. Their commitment to excellence and innovation continually inspires me and elevates our work.

While individual drive and determination are crucial, the contributions and support of others have been equally important in my journey. To all the mentors, family members, professional networks, inspirational authors, and my exceptional team—thank you for being an integral part of my story.

Website: https://profitrichresults.com

Instagram: https://www.instagram.com/fordsaeks/

Linkedin: https://www.linkedin.com/in/fordsaeks/

Facebook: https://www.facebook.com/profitrichresults

Youtube: https://www.youtube.com/user/fordsaeks

Other: https://www.tiktok.com/@fordsaeks

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