We had the good fortune of connecting with Farzan Dehmoubed and we’ve shared our conversation below.
Hi Farzan, what principle do you value most?
At Lotus Sustainables, we value more than anything the opportunity to make a positive impact in the lives of our customers and the planet. We believe that if we work together, we can eliminate plastic from shopping. Proving this principle, our customers have helped us to prevent over 400 million plastic bags from entering into the environment. We are passionate about the health of our oceans and environment. As California surfers, we’ve witnessed firsthand the damaging effects of plastic. One of our grounding principles is a strong sense of responsibility to help raise awareness and offer solutions to plastic pollution. My wife and I started Lotus Sustainables with the mission to eliminate plastic from shopping. Our goal is to motivate individuals to change their shopping habits to use fewer plastic bags. We focus on disrupting shopping norms, not ecosystems. We believe you shouldn’t have to sacrifice convenience for sustainability. By introducing reusable, washable, and multi-purpose products that are superior to plastic bags, we’re committed to social changes that help better the lives of our customers, employees, community and planet.
What should our readers know about your business?
Our business was born out of pure frustration. The sad facts are that Americans use 100 BILLION plastic bags per year (I know, hard to even wrap your head around, right?). Can you believe only 1% of plastic bags are recycled per year and they are used for an average of 12 minutes? It is projected that there will soon be more plastic than fish in our world’s oceans. Anyhow, I could go on with all the disheartening facts I’ve learned while entering this space. I knew plastic pollution was bad, but I really had no idea the extent, magnitude and damage until I entered this space in our business. (Whoa!) So what to do? Enter our idea and creation of the Lotus Trolley Bag. My partner and I are a husband and wife team from Carlsbad, California. Together we put our heads and hearts together and came up with a sustainable and convenient alternative to plastic bags. Our company was born out of necessity and frustration. California became the first state to ban single-use plastic bags in 2016. We were both happy when the plastic bag ban came into effect, but what we found was that with a lot of families, it didn’t reduce waste. We were just accumulating bigger, more cumbersome plastic bags or cheap reusable bags that piled up endlessly in drawers and closets. My whole pantry was becoming a reusable bag wasteland. Bet you have one of those “zones” in your home too. (Omgoodness, and the moldy grossness that quickly grows in the bottom those reusable bags…ew!) So, we jumped on the opportunity to supply shoppers with a new way to pack their groceries while solving the plastic and reusable bag dilemma. We created the Lotus Trolley Bag, a four bag system that spreads out and hangs from your grocery cart, accordion-file style to allow for easy packing and organization (see the pictures for the full visual). There is a deep insulated bag for cold items, pockets to hold eggs securely, wine sleeves to keep bottles safe, and strong mesh bottoms to prevent spills from pooling and molding. They roll up neatly into a clutter free, lightweight carrier and are machine washable. These bags save time and energy, but most importantly they eliminate millions of wasteful, harmful plastic bags from our environment.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my favorite local spots is Swami’s beach. Besides the breathtaking views, beautiful beach and local north county vibe, it has amazing surf to enjoy. And right across the street is Swami’s cafe where you can grab some of the best Acai bowls or your favorite fruit smoothy. Encintias has so much to offer and I highly recommend it for anyone coming to town.
Who else deserves some credit and recognition?
Nominate someone: ShoutoutSocal is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.