We had the good fortune of connecting with Fakri Zubek and we’ve shared our conversation below.
Hi Fakri, how do you think about risk?
Risk-taking is an integral part of business, at start-up and every day I remain in business. With risk comes the potential for reward. While I don’t plunge headlong into any venture that comes along, there are instances where I can clearly see potential and have something to contribute. I say potential because nothing comes on a silver platter. I know there will be hard work ahead, the question is will it be the kind where I can learn and eventually succeed. When I started out I wanted to take my chances because I didn’t feel I had much to lose. So I tried my hand at a number of different things. Eventually, I came to realize that there were some common threads to all the different things I had done. I also realized that while I had been able to make quite a bit of money working in some areas, the work itself was dull. However, each job/venture had provided some insight. When the internet became a thing, I was able to see for myself that even done half-right, it worked. So I took yet another chance. I went into a different line of business counting on this new technology to help me make in-roads into a field I didn’t know a lot about. That was 15 years ago. I am still in the same line of work. I find it challenging and fulfilling so I must have done something right.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
In my line of work, much is going on below the surface. I make it a point to be as transparent and communicative as I possibly can. I lay out options, before and at every step. I take my fiduciary duty seriously and I find clients appreciate this. I learned early on that even though I may feel comfortable with how things stand, the client may feel differently. So I constantly communicate and ask them to do the same.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Any place by the water. PB, OB, La Jolla, Encinitas, Downtown, there’s plenty of good food and drinks all around us.
Who else deserves some credit and recognition?
My professors and location definitely played a role as entrepreneurship was the order of the day in Silicon Valley when I was in school. Back then high-tech was emerging and it seemed everyone was interested in starting their own company.