We had the good fortune of connecting with Eric Pfeiffer and we’ve shared our conversation below.
Hi Eric, is there something that you feel is most responsible for your success?
I discovered the answer to this question when one of our clients exclaimed, “You guys are business therapists!” After explaining to me what she meant by this phrase I let it rattle around in my mind for a few days. It intrigued me because I’d never heard of such a thing – business therapist. So I asked other clients and they all agreed this was the perfect phrase to describe the benefit of our coaching process. I now see that what they are describing is a very important factor in our success, why leaders and teams love working with us. As “business therapists,” we focus on the person, not just the process. We believe humans are integrated creatures, which means we cannot compartmentalize life. Who we are bleeds into every area of our lives, so we deal with the whole person. We do not allow leaders to deal with their professional context without also dealing with their personal. Our tools and methods are geared toward empowering leaders, teams and cultures to operate with greater self-awareness and self-leadership so they are better equipped to lead others. We are no substitute for professional counseling and therapy, however, caring deeply for people is the therapy every human needs to lead more freely and wholeheartedly.
Please tell us more about your business. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I’ve started multiple businesses over the years, each representing various successes and failures. On this journey I have learned that starting businesses for the sake of making money or building my brand is not enough. In the vein of Simon Sinek, if your business ventures do not align with your WHY then you will experience soul fatigue. Soul fatigue is the thinning of our energy, motivation and drive when what we are fighting for does not accord with our passions, dreams and purpose. I experienced soul fatigue earlier in life because I thought more money or prestige would satisfy my soul. It didn’t. Today, I am building a global movement of leaders and coaches who are committed to changing the world by increasing the emotional intelligence of the world’s leaders. This aligns with my WHY, therefore my soul is full even when we’re battling through financial, logistical or relational challenges.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would start the trip by heading to La Jolla Cove to enjoy dinner, drinks and a sunset at Goerge’s on the Cove. Starting any morning with a hike at Torrey Pines State Park will boost your energy and give you perspective for the day. We have to enjoy at least one round of golf at either Maderas Golf Club (my favorite), Torrey Pines Golf Course or The Crossings at Carlsbad. At least one dinner at Pacific Coast Grill which is my wife’s and my favorite. Never had anything less than exceptional there! Depending on the company it’s always fun to surprise friends with a hot air balloon ride to catch the coastal views of San Diego and Mexico. We’d make a visit into Hillcrest, Little Italy and North Park for some fun, creative and thoughtful meals. If the weather permits we’d take a nice walk at either Moonlight Beach or hike Sunset Cliffs. The final evening would be a meal at Coasterra or C Level on the harbor with the sunset radiance reflecting off the downtown buildings!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
No one has contributed more deeply to my personal journey of becoming who I am and serving others effectively like my wife, Kandi Pfeiffer. She is by far my better half. She inspires me and challenges me to go further, dig deeper and fight for my purpose in life.
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